Superbrands have published this year’s top 20 B2B brands. The annual ranking is run by The Centre for Brand Analysis. They make it clear that brands ‘do not apply or pay to be considered’. Instead, from a shortlist of 1500 UK B2B brands, 26 industry experts from the Expert Council individually rate each brand from[…]
The World Federation of Advertisers (WFA) and the marketing training experts Circus Street found that marketers are concerned that they will not be able to recruit the experts they need. WFA and Circus Street surveyed 22 multinationals in WFA membership with more than $25bn in annual global marketing spend. The experts that marketers feel that they will[…]
We interviewed entrepreneur Amy Williams, Founder and MD of Good-Loop, to discuss her company’s stand against bad advertisement. Good-Loop is an ethical video advertising platform whose mission is to ‘end badvertising’ by creating ‘a positive online economy that funds sustainable social change.’Although the company is only a year old, it has already received national recognition[…]
A couple of weeks ago I read a post by Mark Ritson on LinkedIn, bemoaning people putting pictures of their dogs on a social channel normally propagated by the humble brags of recruitment consultants or bankers about to complete Tough Mudder. Having just purchased a cocker spaniel puppy I was suitably informed that LinkedIn was[…]
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