Accelerate your revenues
through
better data capture
The cost of bad data is like an iceberg. Wasted ad spend is the obvious part above the
water. Most of the waste is below the water with hidden costs like disgruntled salespeople and diminished marketing credibility. The real impact of bad data is an opportunity cost. The biggest cost of bad data is lost revenue.
Every moment in the customer journey is important but if you do not get accurate data in
the first instance, you cannot identify the best next action and you never get to the other
moments. This success story will tell you how Everest Home Improvements:
- Applied the LeadScale Engine diagnostic code to investigate the data being captured.
- Worked with the LeadScale team to analyse the accuracy of the data being collected.
- Leveraged the LeadScale Engine SmartForm solution to apply the industry’s best
filters to save data that would have been useless. - Recovered more than £40 for every £1 spent.
FAQs
Everest’s call centre was losing valuable sales opportunities because up to 14% of enquiry form submissions contained invalid phone numbers. LeadScale fixed this by validating and verifying numbers in real time before form submission.
Everest’s call centre was losing valuable sales opportunities because up to 14% of enquiry form submissions contained invalid phone numbers. LeadScale fixed this by validating and verifying numbers in real time before form submission.
Using the LeadScale Engine, the team analysed Everest’s data capture forms and found that one in seven submitted phone numbers was incorrect or inactive, preventing contact with genuine prospects.
LeadScale deployed its SmartForm code, which validates and verifies phone numbers at the point of entry. The system checks each input for format accuracy and cross-references it with a live database of UK numbers.
Validation ensures a number is correctly formatted (e.g. 11 digits, starts with zero). Verification confirms it’s real and contactable by checking against active UK number registries. Together, these steps ensure only actionable leads reach the CRM.
No. The code was intentionally built to be lightweight and form-agnostic, meaning it works with any data capture form without slowing page load speed or affecting site performance.
By prompting users to correct mistakes rather than rejecting them, LeadScale helped Everest maintain a friendly, service-led experience while improving data accuracy.
The incidence of incorrect numbers was halved, leading to significantly higher contact rates. For every £1 spent on the solution, Everest generated £42 in incremental revenue.
They chose a non-intrusive approach — users could still submit forms if they ignored the prompt. This preserved user experience while still capturing major accuracy improvements.
The improvement enabled existing sales teams to connect with more genuine leads without increasing staff or ad spend, directly boosting ROI and operational efficiency.
It shows how even small, well-engineered interventions — built on precision, performance, and empathy for both users and marketers — can deliver major commercial returns.
Yes. Any business relying on inbound form submissions — from insurance to education — can use LeadScale’s SmartForm to prevent data waste and increase conversion efficiency.
Deployment takes minutes. The script can be added to any existing web form with no structural change, making it one of the fastest ROI-positive fixes available.
