Go beyond the basics of campaign management and
reduce your lead costs
Copia Automation, a leader in industrial automation, struggled with attracting the right leads within their Ideal Customer Profile (ICP), despite a high lead conversion rate. To enhance lead quality, optimize their marketing campaigns, and boost overall brand awareness, Copia partnered with LeadScale.
This collaboration led to significant improvements in lead conversion rates and marketing efficiency, demonstrating the impact of strategic optimizations and targeted marketing efforts.
Download the whitepaper to discover how LeadScale transformed Copia Automation’s lead generation strategy.
FAQs
Copia was receiving large volumes of irrelevant leads that didn’t fit their Ideal Customer Profile (ICP). LeadScale redesigned their paid search and social strategy to attract higher-level decision-makers and improve lead-to-opportunity conversion.
Copia was receiving large volumes of irrelevant leads that didn’t fit their Ideal Customer Profile (ICP). LeadScale redesigned their paid search and social strategy to attract higher-level decision-makers and improve lead-to-opportunity conversion.
Through precise targeting, creative optimisation, and audience refinement, LeadScale flipped Copia’s lead mix from 71% individual contributors to 47% manager-level or above — a 14% positive shift in ICP alignment.
LeadScale managed both Google Paid Search and LinkedIn Paid Social, ensuring messaging consistency across channels while tailoring creative and targeting strategies to each platform’s strengths.
Instead of focusing only on ad delivery, LeadScale orchestrated full-funnel journeys — from impression to conversion — using continual micro-optimisations, testing, and audience feedback loops to drive sustained improvement.
Updating bidding strategies, pausing underperforming creatives and keywords, refining ICP-based targeting, and reallocating budgets dynamically based on conversion data all contributed to measurable uplift.
Within three months, Copia saw a 26% increase in marketing-qualified leads (MQLs), a 13% conversion rate, and a 33% rise in opportunities from paid search, demonstrating both lead quality and revenue impact.
Weekly calls, bi-weekly check-ins, and monthly strategic reports kept both teams synchronised, combining tactical adjustments with long-term brand and audience growth insights.
The campaign maintained broad awareness while shifting budget and creative focus toward high-value decision-makers. This dual strategy ensured immediate pipeline growth without losing visibility across Copia’s wider audience.
Channel-specific industry best practices were applied to creative, targeting, and bidding — ensuring every optimisation contributed to measurable ROI while protecting long-term brand equity.
LeadScale focuses on conversion efficiency, ICP accuracy, and opportunity creation, not just lead counts. Every optimisation is tied back to pipeline metrics in CRM, connecting ad spend directly to revenue.
Start by auditing existing paid search and social data to find inefficiencies, define a clear ICP, and implement continuous optimisation with transparent reporting — the same LeadScale framework used for Copia.
It demonstrates that LeadScale isn’t just a lead generator — it’s a strategic orchestration partner that combines data expertise, operational precision, and transparency to transform campaign performance across complex B2B funnels.
