BAD DATA COULD BE COSTING YOU MORE THAN YOUR WHOLE SALES TEAM!
For years we have thought of bad data as part of the cost of lead generation. We have baked it into our budgets without much thought. Afterall, it was nothing more than some wasted ad spend. However, wasted ad spend is just the tip of the iceberg.
Most of the cost of bad data is hidden under the surface. These hidden costs include the time your sales team spends fixing the bad data to service it and the revenue lost while these leads go cold.
In this case study we show you how LeadScale Engine helped Everest Home Improvements recapture £42 revenue for every £1 spent by fixing just one field on their data capture form.