LEADSCALE: CONNECTING YOU WITH THE RIGHT B2B DECISION-MAKERS.

For teams involved in complex performance marketing, delivering names into the funnel only gets you so far. LeadScale Engine is the simplest way to categorically prove where your leads have come from and how much they are worth to the business—so you can double down on your high-performing tactics with confidence.

Trusted by the Fortune 500
and high-growth technology businesses

Do you know which relationships to invest in and which ones to let go?

Nurturing the leads in the funnel is hard work. Even harder when you cannot filter good leads from bad. If you don’t know where your best leads are coming from, you won’t know which sources to prioritize. You’ll reinvest into channels that deliver only volume to the business, not value. If you don’t know who your best leads are, you’ll pursue the wrong people. You’ll waste time chasing relationships that are too small, too powerless, or will never be sales ready.

For every £50 spent on a weak lead, up to £500 is wasted trying to convert it before the lead’s thrown out.
You can’t solve this problem with “more leads.”

Dead-end leads are time and resource killers.

The high cost of acquiring leads is not due to media spend, but trying to convert the wrong record. Why does this happen?

❌ No data to help you filter good from substandard lead sources 

❌ No visibility into lead aggregators’ activities and processes

❌ Too many fake leads and window shoppers

❌ Leads that aren’t just yours and you’re fighting competitors to win them over

❌ Non-compliant lead capture with a high risk of GDPR violation

❌ Teams throwing good money after bad on pursuing the wrong people

❌ Time, budget and sanity squandered with terrible results 

Outsourcing is not the answer.

Many marketers hand control to agencies thinking they’ll eliminate the non-converting layer of leads. Thinking they’ll discover–which of the agency’s sources are bringing in the highest quality leads at the lowest price? Which activities are generating gold dust?

Unfortunately, they’re almost always wrong.

Most agencies have no CRM integration with the enterprise. While they may deliver a long list of leads, the agency does not know where those leads go once they’re in your system. They don’t see the data on what’s performing well broken down by source or aggregator—if that data exists at all. And that distance makes it hard for them to optimize performance.

In competitive environments, building relationships with the right prospects is how you win.

We help you know the value of every record you acquire.

LeadScale Engine is your complete lead acquisition optimization tool. We make it easy to identify your best lead sources, replicate what works, make high-impact spending decisions, and amplify your marketing performance—FAST

sources

Know exactly which sources to use

Always know where your real leads are coming from and how much they are worth. Stop wasting money on tire kickers and deliver a healthy pipeline of prospects with clear buying intent.

campaigns

Create campaigns you know will work

Know how your messaging lands and what contributes to winning lead capture. Whether it’s white papers or webinars, you’ll know what assets to create to power up your performance.

safe-sources

Know where your safe sources are

With rigorous checks baked in, LeadScale’s Engine ensures your records are fully consented and comply with global privacy laws. Suppliers have the tools to act ethically, removing your commercial risk.

next-action

Be sure of the best next action

No more guessing, scattergun, or analysis paralysis. LeadScale Engine helps you act fast with conviction, guided by clear evidence of what you should do and why you should do it.

investments

Justify investments and activities

Show the stats behind your decisions, no room for doubt. You always have the numbers you need to back up your approach, so you can focus on making an impact.

deliver-results-fast

Deliver results—fast!

The sooner you let go of dead ends, the sooner you can reinvest the savings into the channels and collateral that outperform and increase your return on investment. LeadScale Engine helps you win the race.

The transparency you need to take control.

CONTROL the data. CONTROL your suppliers. CONTROL your actions. CONTROL the brand experience.

We integrate all your tech stack, internal tools, and external media networks into one hub of truth—the LeadScale Engine. For the first time, suppliers can see the outcomes of their lead-generation efforts. They have the transparency and data-driven guardrails they need to proactively improve what they do for your business. Everyone wins. 

How LeadScale Engine works

We place simple code on capture forms to stop users submitting fake names, weed out the trash, and route inappropriate leads for manual review. Dead end, time-sucking records stay locked away from the CRM.

We place simple code on capture forms to stop users submitting fake names, weed out the trash, and route inappropriate leads for manual review. Dead end, time-sucking records stay locked away from the CRM.

We encode every record you purchase at the beginning of the journey and follow them as people through your CRM and tech tools. Every person is matched to both their data source and ultimate spend, so you can weigh their value against the cost of obtaining that lead.

When a customer gives consent for you to interact with them, we capture the device, browser, URL, time stamp and privacy policy the customer consents to. You’ll have a full audit trail for every single record available on demand—promoting the confidence that’s necessary for building solid business relationships.

As your single source of truth, the LeadScale Engine provides independent reports to both enterprises and suppliers. Inaccuracies like double counting, mistakenly created records and human errors are easily removed, keeping noise and junk out and allowing suppliers to proactively self-improve.

LeadScale’s Engine plugs into your analytics to see where the high-converting records came from. You can quickly optimize your actions towards the gold dust and make data-backed, value-driven decisions about which channels to invest in. The Engine helps you generate truly valuable inquiries at a lower cost.  

Blocks bad records

We place simple code on capture forms to stop users submitting fake names, weed out the trash, and route inappropriate leads for manual review. Dead end, time-sucking records stay locked away from the CRM.

Tracks people from capture to close

We encode every record you purchase at the beginning of the journey and follow them as people through your CRM and tech tools. Every person is matched to both their data source and ultimate spend, so you can weigh their value against the cost of obtaining that lead.

Checks for provenance

When a customer gives consent for you to interact with them, we capture the device, browser, URL, time stamp and privacy policy the customer consents to. You’ll have a full audit trail for every single record available on demand—promoting the confidence that’s necessary for building solid business relationships.

Unites everyone around the right insights

As your single source of truth, the LeadScale Engine provides independent reports to both enterprises and suppliers. Inaccuracies like double counting, mistakenly created records and human errors are easily removed, keeping noise and junk out and allowing suppliers to proactively self-improve.

Identifies your gold dust

LeadScale’s Engine plugs into your analytics to see where the high-converting records came from. You can quickly optimise your actions towards the ‘gold dust’ and make data-backed, value-driven decisions about which channels to invest in. The Engine helps you generate truly valuable inquiries at a lower cost.

Customers pull 10x more value with LeadScale Engine.

We’ll help you achieve maximum lead acquisition performance with minimum sweat. To get the ball rolling, book a call with us today.

ISO 27001 Certified Technology

LeadScale Engine considers transparency and accountability at the core of its identity. We recognise that maintaining an Information Security Management System (ISMS) is essential for today’s digital landscape. Our accreditation reflects our commitment to data security. We ensure that we maintain standards necessary to ensure the continued confidentiality, integrity, and availability of our customers data and our Services.

Read more about our process of ISO certification in our blog post.

Cert No. 18666-ISMS-001

What clients are saying about LeadScale Engine
"It’s a very quick way to get leads and orders in. It would have been really difficult as a large organization. LEADSCALE brings me a lot of flexibility, the opportunity to act quickly and the ability to get more value out of every lead."
- Linda Palmen, Vodafone
"This was a very simple fix that paid back considerable dividends. If only every web deployment could be implemented so easily and deliver such quick returns!"
- Anthony Threlfall, Everest