Gen5 – Mastering Change Management

Skip and Frankie talk about managing change, and why developing an effective system encourages great experimentation

Some of the topics covered in this discussion are:
– Why people are currently reluctant to change and experiment with campaigns too much
– How Gen5 can make change management much easier
– The benefits we see coming from being able to make more changes to a campaign
– The importance of management reporting and being able to track change frequency and impact