Gen5 – The Importance of a Cohesive Configuration

Skip and Frankie talk about consolidating a tech stack and the benefits of having a cohesive end-to-end setup

Some of the topics covered in this discussion are:
– How all of the issues discussed in previous podcasts become amplified when translating campaigns between systems
– How trying to get systems to talk nicely ends up with square pegs in round holes
– How system maintenance is a hidden cost that a lot of businesses forget
– How Gen 5’s modular approach allows businesses to scale at their pace