Marketing Operations: Governance and Operating Cadence for Demand Generation Published on May 20, 2026by Fred Cornell Marketing operations done well is engine governance, not engine reporting. Read the weekly, monthly, quarterly...
Data Truth: CRM Hygiene and the Floor Under Lead Quality Published on May 18, 2026by Fred Cornell B2B contact data decays 70.3% a year. See how data truth at the Smart Form,...
Lead Quality Definitions That Sales Will Trust, By Motion Published on May 17, 2026by Fred Cornell Most lead-quality definitions fail because they ignore motion, the buying group, and the data layer....