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Maximizing Publisher Partnerships: Navigating Quality Relationships for Optimal Growth
Do you know which relationships to invest and which ones to let go? Building and maintaining relationships with Advertisers can be challenging, especially when distinguishing between valuable and ineffective opportunities. Without a clear picture of where your most profitable partnerships come from, prioritizing your efforts can feel like a guessing game. You risk allocating resources to the wrong partners that prioritize quantity over quality, spreading yourself thin and hindering your business growth. Without a clear understanding of your top partners, you’ll find yourself pursuing connections that lack potential, wasting valuable time on leads that aren’t poised for success.
Understand the LeadScale Engine World
The LeadScale Engine is hosted on Microsoft Azure and SQL Servers, which LeadScale considers a world-class foundational layer. In this video, LeadScale CEO Robin Caller explores how LeadScale pushes its operational capabilities towards the media services layer to empower these partners and enable sector-leading outcomes for Advertisers and media Agencies.
“The only data that matters is both transparent and true.”
Robin Caller, LeadScale Group CEO
Don't let inertia hold you back! Seize the chance to become a LeadScale Services Authorized Supplier and shake up your success
In today’s fiercely competitive market, we empathize with the hurdles you’re up against. That’s precisely why our solutions are tailored to give you the competitive edge you need as a LeadScale Services Authorized Supplier.
Stop losing sleep over compliance – get certified and stay ahead.
❌ Don’t settle for mediocrity – partner with the gold standard in security with an ISO 27001 company.
❌ Still struggling to break through? Get the LeadScale Engine License and level up your lead quality.
❌ Tired of waiting around? Our lightning-fast onboarding process gets you up and running in no time.
❌ Frustrated with missed opportunities? As an Authorized Supplier, you’ll have the chance to pitch directly to the LeadScale Services desk.
❌ Wondering where you stand? Receive a wake-up call with our partnership score.
❌ Sick of being overlooked? Join our reputation-building workshops and finally get the recognition you deserve.
Take ownership of your leads
Many marketers hand control to agencies thinking they’ll cut the non-converting layer of leads. Thinking they’ll discover–which of the agency’s sources is bringing in the highest quality leads at the lowest price? Which activities are generating gold dust?
Unfortunately, they’re almost always wrong.
Most agencies have no CRM integration with the enterprise. While they may deliver a long list of leads, the agency does not know where those leads go once, they’re in your system. They don’t see the data on what’s performing well broken down by source or aggregator—if that data exists at all. And that distance makes it hard for them to optimize performance.
In competitive environments, building relationships with the right prospects is how you win.
We help you know the value of every record you acquire.
LeadScale Engine is your complete lead acquisition optimization tool. We make it easy to identify your best lead sources, replicate what works, make high-impact spending decisions, and amplify your marketing performance—FAST.
Know exactly which sources to use
Always know where your real leads are coming from and how much they are worth. Stop wasting money on tire kickers and deliver a healthy pipeline of prospects with clear buying intent.
Create campaigns you know will work
Know how your messaging lands and what contributes to winning lead capture. Whether it’s white papers or webinars, you’ll know what assets to create to power up your performance.
Know where your safe sources are
With rigorous checks baked in, LeadScale’s Engine ensures your records are fully consented and comply with global privacy laws. Suppliers have the tools to act ethically, removing your commercial risk.
Be sure of the best next action
No more guessing, scattergun, or analysis paralysis. LeadScale Engine helps you act fast with conviction, guided by clear evidence of what you should do and why you should do it.
Justify investments and activities
Show the stats behind your decisions, no room for doubt. You always have the numbers you need to back up your approach, so you can focus on making an impact.
Deliver results—fast!
The sooner you let go of dead ends, the sooner you can reinvest the savings into the channels and collateral that outperform and increase your return on investment. LeadScale Engine helps you win the race.
The transparency you need to take control.
CONTROL the data. CONTROL your suppliers. CONTROL your actions. CONTROL the brand experience.
We integrate all your tech stack, internal tools, and external media networks into one hub of truth—the LeadScale Engine. For the first time, suppliers can see the outcomes of their lead-generation efforts. They have the transparency and data-driven guardrails they need to proactively improve what they do for your business. Everyone wins.
FAQs
To become a Services Authorized Supplier you must apply to the Supplier Application Team, sign the contract, pay the £2,000 fee and pass the due diligence.
To become a Services Authorized Supplier you must apply to the Supplier Application Team, sign the contract, pay the £2,000 fee and pass the due diligence.
In the absence of the Engine, advertisers may observe inaccuracies in your work, potentially impacting your reputation. However, with the Engine in place, your clients consistently perceive your output quality as near-perfect, even when variations exist between the records you generate and the ones they request.
The quality control team associated with the Engine is highly trusted by the LeadScale Services desk. Interestingly, they utilize the same team to configure their Engine accounts. This approach fosters greater alignment, expedites configuration and setup processes, and minimizes confusion between the buy-side technical team and the sell-side technical team.
Upon settling the invoice for your Engine Licence and successfully completing the due diligence stage, you will engage with the Technical Team for an introduction to the Engine’s technology. During this session, you will receive guidance on configuring ‘jobs,’ preparing them for the seamless processing of leads through the Engine.
Following the onboarding session, login details will be provided for you to access your dashboard.
New Publishers can partner with LeadScale Engine as a ‘Standard Publisher,’ which refers to a non-technology partner that has successfully passed the compliance and due diligence benchmark. For additional information and pricing details, please reach out to the Publisher Applications team at Publisherapplications@leadscale.com.
Click here to Find Out More.
Customers pull 10x more value with LeadScale Engine.
We’ll help you achieve maximum lead acquisition performance with minimum sweat. To get the ball rolling, book a call with us today.