One of LeadScale’s flagship services is content syndication. But beyond that, we guarantee consented and real data in exchange for your content. LeadScale has the best practice methods in lead and demand generation strategies. Our services team guides you through the process, from building your Ideal Customer Profile (ICP) to deciding which prospects to invest in building a relationship. In addition, we use our technology to only deliver serviceable leads 100% of the time, so you get the most out of your marketing budget.
In this blog, we assume you have already included content syndication in your marketing strategy. Therefore, you may be reading this because you want to improve your content syndication to deliver quality leads over many leads. But if you need to better understand, click here to learn more about content syndication and how to manage a campaign.
Here, we will share our best practices for executing high impact content syndication campaigns. You will also learn how you can take advantage of our team, processes, and technology to ensure the delivery of consented actionable leads.
The LeadScale Lead Generation Process
- Briefing the LeadScale services team
A good brief covers the three keys to every campaign:
- Target audience
- Budget and target cost per lead
- Objectives & Key Performance Indicators (KPIs)
These structure the campaign and provide the LeadScale team with the necessary information to create an effective campaign plan. Therefore, it is crucial to be clear and concise so that both teams are on the same page about what will happen next and can move forward.
But, if you don’t have your ICP (Ideal Customer Profile) and don’t know your KPIs or budget for the campaign, the services team will help you to define each of these aspects. This way, you can have a strong strategy for your content syndication campaign.
- The campaign planning
Once you have supplied all the briefing details pre-campaign, we can jump to the media planning phase.
At LeadScale, each client has a bespoke media plan. Our team considers the client’s budget splits, target cost-per-lead / needed campaign volumes, targeting, and aims. So, if a client’s goal is to provide their BDR team with a ‘higher quality of leads,’ LeadScale will distribute the budget to tactics and partners that can provide this.
LeadScale works with you to achieve your goals for each campaign.
- Choosing the publisher for your campaign
Once the media plan is approved, your account manager will share it with many publishers with whom we have an existing relationship and will meet your requirements. LeadScale services team understands the publishers’ delivery versus their forecasts, strengths and weakness, and campaign considerations. Our services team finds the different types of publishers in our database and shares a list of potential ones that can work with each campaign. After getting a few proposals, we will present you with the options and help you choose the publishers who will best deliver for you.
- Attribution and Feedback – Optimising Campaigns
Having open communications with our clients is essential for the success of every lead generation campaign. We work closely with each client to understand how they process, score, nurture, and sell to leads generated.
We need to understand your statuses, sales cycles, average order values, time to conversion, typical conversion rates by channel, and other marketing benchmarks. Outcome feedback should be provided to Leadscale – ideally automatically via API– or your campaign to reach maximum effectiveness. Once we agree with you on the KPIs and what success looks like for this campaign, we can begin to perfect your campaign performance. Knowing which leads convert allows us to refine targeting, budget allocation, and lead source.
How LeadScale delivers 100% of serviceable leads?
LeadScale uses best-in-class validation and verification technology to ensure that 100% of your leads are fully serviceable. Our Engine collects and develops the highest quality, consented personal data so you can turn every lead into a valuable relationship.
LeadScale Engine gives you transparency and control over the sources of the data and the costs of starting those relationships. We help you find every moment that matters for growing and amplifying those relationships.
To better understand how LeadScale delivers real data, making the most out of your marketing budget, read our piece about How to calculate ROAS in Lead Generation.
About LeadScale
Data populates our modern world, and it can be challenging to navigate the chaos. At LeadScale, the only data that matters is data that drives productive action. Our team empowers clients to identify opportunities through technology and expertise by owning every moment of the data journey.
Contact us if you’re interested in learning more about the most common lead generation mistakes and how LeadScale can help you overcome them.