The real value of data orchestration
Posted by Maria Sperle on November 09, 2022
When you go to a nice restaurant, order a meal, and flinch at the price, do you consider that you’re paying not only for the food? A full dining experience includes the service, the kitchen staff, the cost of the table and the room in which it sits, the dishes, cutlery, lights, air conditioning, and anything that influences the overall experience. Typically, the more exclusive and exceptional the experience, the more you pay and the more positive it tends to be. The same goes for other things.
If you want a better experience, you must invest more time or money. In this piece today, we are talking about data orchestration software.
Just as going to a restaurant isn’t just about only the food, but the whole dining experience, data orchestration isn’t just about transferring data from point A to B. Choosing the right platform with the best team to process your data is important for positive results.
Don't order fast food and expect a fine dining experience
When you invest in something, you invest because it is important, and you want the best results possible. You would not go for fast food when you want a fine dining experience.
The same is true in data orchestration. You should hire a “data orchestrator” that will give you the best experience possible. You want a service that processes your data smoothly, effectively and offers quality over quantity. In other words, you should go for a service that offers you more than the basics and that will turn your investment into data and your data into money.
This analogy works more than just on the surface. How much you pay for your data orchestration software is a fraction of the total investment you make in customer journey management. A useless waiter can ruin the work of a great chef. Designing, building, and running fluent, agile, exact, and effective data processing costs time and money but it also gives you serviceable leads that will result in new business.
Please don’t get us wrong. Fast food is great. We know its value when you are in a rush and want to satisfy your hunger quickly, but White Castle fries only come in one size. But it doesn’t compare to a quality restaurant where a staff member comes over with a menu and helps you choose the proper meal for your moment. He or she gives you a wine list with the best selections and patiently explains which wine will pair best with which meal. True, it won’t give you a quick result when you are hungry, and you will definitely pay more for the experience, but the results will be beyond your expectations.
So, if you are paying fast-food prices for your data orchestration software and waiting for a restaurant-quality experience, think again. Chances are you are getting less than a fast-food meal in return.
Your business deserves better than that to convert quality leads into deals closed.
LeadScale: The restaurant quality service of lead generation
LeadScale is more than just a data processor and orchestrator. We do more than move your data from points A, B, and C (your lead generation campaigns) to point D (your CRM). Our Engine maximizes the input quality and delivers refined, verified, and consented personal data. Our technology makes us the best partner for your business.
We collect and develop the highest quality, consented personal data to help you turn every lead into a valuable relationship. LeadScale Engine processes data from real people genuinely interested in your goods and services. We give you transparency and control over the sources of the data and the costs of getting into those relationships. We help you find every moment that matters for growing and amplifying those relationships. This approach optimizes your marketing investment.
LeadScale: more than a platform
LeadScale is more than a platform. We are also the people behind the platform. We not only ensure that 100% of the leads you receive are fully serviceable and ready to be nurtured. Our team of experienced professionals helps your business to own every moment in your lead generation campaign. We support you from defining your ICP to developing your campaign; to orchestrating your leads to your CRM system and then help you decide in which relationships to invest.
We take pride in setting the Michelin star experience of the lead generation industry. Our team delivers an exclusive quality of service, enabled by our uncommon expertise and technology.
Contact our team to see how we can help you generate leads and own every moment of the journey.