LeadScale works in a complex and connected ecosystem. We use “The Sketch” as our north star to help us understand our market position and reach our vision. Let’s explore the main parts of this ecosystem, focusing on our technology, operations, and key partnerships.
The Technological Foundation: Microsoft’s Azure and SQL Server
At our core, we use Microsoft’s Azure and SQL Server. These form the base for our products. We are a Microsoft-focused company, using tools like Teams, SharePoint, and Office365 every day.
This choice shows our commitment to reliable, scalable, and secure platforms. It helps us create value through our operational layer, the LeadScale Engine.
The Operational Layer: LeadScale Engine
The LeadScale Engine is our key unique selling proposition (USP). It manages and improves the delivery of leads, data, and services to our clients, including advertisers, agencies, and publishers. Unlike the base technologies, for our clients and partners.
The LeadScale Engine is a custom solution that enables seamless data integration, regulatory compliance, and campaign configurations. It offers a strong and flexible toolset for our partners and clients.
Partnerships and Marketplaces
The purple box in our ecosystem shows our partnerships with lead, data, and service suppliers. These partnerships are key to expanding our reach. Partners like Merkle and Carat use our Engine to improve their services.
Our Services Team sits in the green box. working with advertisers and agencies. This area is fluid, with relationships often changing to meet new corporate priorities and strategies. Companies like Salesforce, Oracle, and Adobe may change generalist service providers, but our role stays vital due to our operational strength.
The Blue Box: Compliance and Technical Operations
The blue box combines tech services and the activation layer, including our Technical Operations Team. This team sets up and manages campaigns for clients like Intel and Zendesk. We follow strict regulatory standards and strong privacy rules which are backed up by our ISO 27001 certification.
We focus on due diligence and Know Your Customer (KYC) processes to understand and verify the ownership and operational integrity of our partners. This builds trust and reliability in our ecosystem.
Driving Forward: Enhancing Capabilities and Enabling Self-Service
By moving towards a self-service model, we aim to improve our operational layer and extend these benefits to our partners and clients. We want to empower advertisers, agencies, and service teams to use our platform more efficiently.
The LeadScale Engine’s flexibility helps create dynamic and responsive interactions that benefit Advertisers and Suppliers. As we innovate and grow, our goal is to build a more integrated and efficient ecosystem that delivers great value to all stakeholders.
In conclusion, the LeadScale Engine showcases our smart use of technology, focus on operational excellence, and strong partnerships. We are committed to leveraging our unique abilities to drive success for our clients and partners in the constantly changing digital world.
Embrace the Future, Lead the Generation
LeadScale is revolutionizing the way businesses work with lead generation. Our experts are helping companies reach new heights by driving success and efficiency through data-driven insights. So, take the first step today. Let LeadScale empower you to unlock the true potential of your business and boldly navigate growth.
Contact our team to see how you can maximize your marketing budget with LeadScale.
