The global pandemic increased the need for online marketing. With a lack of OOH (Out-Of-Home) marketing approach, organizations began to rethink their strategies. With this, the digital marketing industry witnessed a growth trend. Within this “new normal,” marketers started to engage in new, unexplored avenues of marketing and advertising activity. The most notable trend of which lies within demand and lead generation.
Against this backdrop, the conversation of Information Security and cyber security also gained increased traction.
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Organizations may seek to automate in an economic downturn - Increased automation equals additional risk.
As organizations began to compensate for reduced resources due to market conditions, companies attempted to balance with internal efficiency and automation. Companies moved to adopt hybrid working, introducing new tools to assist the employee with a working life largely away from the security of an office.
With the adoption of hybrid working conditions, corporate structures have experienced a need for more automation within their internal functions. However, with greater automation and more departmental tools also comes an increased risk for Information Security incidents, cyber-attacks, and breaches. This growth means an organization’s data flows have become increasingly complex.
Automating departmental processes means an increase in third-party SaaS tools and solutions and outsourcing of workflows that usually fall with the remit of an employee.
Increases in the number of tools a department uses, for example, a CRM, mean the list of third parties that will have access to that data will also increase. An organization will now have to consider how the introduction of third parties will affect the treatment of this data. How will this affect the data subject and ensure that processed personal data is safe?
As a company’s internal processes grow, the need for embedded Information Security within a company’s culture and strategy becomes increasingly crucial.
Cyber security after covid
An organization’s ever-growing online footprint means that additional and previously unconsidered information security considerations are now part of the conversation. Businesses now know of the growing likelihood of cyber-attacks in the post covid era. Factors such as the conflict in Ukraine, the increase in economic incentives for cybercrime, and the ever-increasing accessibility and simplicity of cyber-attack tools mean that smaller businesses are more vulnerable than ever.
The ever-present worry of fines and sanctions plays a significant role in promoting the strategic necessity for more sophisticated and robust Information Security controls across corporate structures to lessen the likelihood of breaches or cyber-attacks.
Conclusion
Even from the limited factors discussed above, it becomes apparent that information Security is vital (and different) for every company.