darren-griffin

Darren Griffin

VP of New Business, LeadScale Services

Darren Griffin joined LeadScale during the chilly winter of 2018, bringing his warmth and sunshine to inject new energy into the company. With a background in traditional, editorial-focused publishing, Darren initially focused on basic lead generation, uncovering hidden opportunities (what we call gold dust) through unconventional methods.  

Darren starts his day with a twist – no coffee or tea for him; he’s all about that Orange Squash life. And when it’s time for a bite near the office, you’ll find him at Chilangos, proudly flashing his loyalty card for the best burritos in Islington. Whether tackling work challenges or sipping on orange squash, Darren brings his easy-going vibes to the LeadScale team. 

Different types of demand generation publishers

Different types of demand generation publishers

Content syndication remains one of the most reliable ways to fill the top of the funnel in B2B marketing, but not all publishers are the same.
The Value of Humans Verifying Your Lead Data| LeadScale

The Value of Humans Verifying Your Lead Data| LeadScale

Discover how LeadScale Engine's validation and verification process improved lead quality for a client struggling with content syndication. Find out the results and insights.
How to Deliver Leads in Content Syndication and What to Look Out For | LeadScale

How to Deliver Leads in Content Syndication and What to Look Out For | LeadScale

In this blog, understand how to effectively deliver leads through content syndication while ensuring data quality and demand generation.
Seven Moments That Matter Within Content Syndication: Supplier Selection | LeadScale

Seven Moments That Matter Within Content Syndication: Supplier Selection | LeadScale

Content syndication is complicated. Even after you have the relevant content, you need to find suppliers that have an audience that meets your needs. 
The Critical Role of Trading Rules and Independent Referee Validation for Lead Quality | LeadScale

The Critical Role of Trading Rules and Independent Referee Validation for Lead Quality | LeadScale

Discover the key to efficient lead acquisition! Explore trading rules, referee oversight, and optimize your ROI with LeadScale's expert solutions.
Beyond Automation: Elevating Lead Generation with a Human Edge | LeadScale

Beyond Automation: Elevating Lead Generation with a Human Edge | LeadScale

Understand the importance of why you should use humans to check all your leads. Elevate your lead gen strategy and ensure quality with a personal touch.
Navigating Complexity: Decoding the Challenges of Campaign Specification | LeadScale

Navigating Complexity: Decoding the Challenges of Campaign Specification | LeadScale

Experienced marketer struggles with content syndication demand generation. LeadScale is here to help you navigate challenges of campaign specification.
How to Get More Value from Your Demand Generation Efforts

How to Get More Value from Your Demand Generation Efforts

Measure what matters in demand generation for specific goals. See how LeadScale helps you focus on the right metrics to achieve success when doing demand gen.
Unlocking the Potential of Higher Quality Leads in Demand Generation | LeadScale

Unlocking the Potential of Higher Quality Leads in Demand Generation | LeadScale

Discover effective HQL strategies and the challenges in demand gen. Learn how to optimize lead quality for better marketing results.
Registrant Denial: The Silent Killer of Demand Generation | LeadScale

Registrant Denial: The Silent Killer of Demand Generation | LeadScale

Learn about the overlooked obstacle in demand gen: Registrant Denial. Understand its impact and why measuring it is vital for successful campaigns.
Unleashing the Power of In-Person Meetings | LeadScale

Unleashing the Power of In-Person Meetings | LeadScale

In this blog post, our New Business VP shares his experiences during his trip to the US, highlighting the value of in-person meetings.