Unleashing the Power of In-Person Meetings
Written by Darren Griffin on July 17, 2023

As a London-based company catering to B2B technology firms, we understand the challenges of securing face-to-face meetings in this digital age dominated by Zoom, Teams, and similar platforms. However, we decided to embark on a trip to the US, hoping that meeting prospects and clients in person would be a fruitful endeavor.  

In this blog post, I’ll share my experiences during this transatlantic journey, highlighting the value of in-person meetings and the unique encounters that made the trip unforgettable. 

The Boston Encouter

After booking the trip to the US, we secured meetings with prospects and clients. The first stop on our journey was Boston, where I had the chance to meet a prospect (I have finally finished their onboarding process which took 11 months, no wonder they needed us!). The meeting consisted of a team of seven field marketers, and it marked my return to in-person presentations after a long hiatus.  

The energy in the room was palpable as everyone remained engaged, asked questions, and fostered organic conversations. Witnessing the absence of distractions and multitasking often accompanying virtual meetings was refreshing. The appreciation for the effort put into the visit was evident, and it inspired them to explore new ideas and opportunities. Although meeting fatigue may resurface, this experience served as a valuable reminder of the impact of face-to-face interactions. 

Exploring New Horizons

Following the successful Boston meeting, I booked a few lunches with existing New York and Washington clients. These informal settings provided the perfect backdrop for open and candid conversations. Without the constraints of a rigid agenda, we ventured into uncharted territories, exploring areas of collaboration that typically go unnoticed during quarterly business reviews. However, there was a particular lunch in which I encountered a newly adopted puppy, which might have been the highlight of my trip!

The Power of In-Person Communication

In-person meetings offer many benefits that cannot be replicated in virtual settings. Communicating face-to-face allows for a more nuanced exchange of ideas, a deeper understanding of non-verbal cues, and an enhanced level of engagement. It fosters an environment conducive to building trust and forging meaningful relationships. During my time in the US, I witnessed firsthand the power of these interactions and their profound impact on our discussions. Valuable insights were shared, and conversations took unexpected turns, leading to fresh perspectives and exciting possibilities. 

As our world continues to navigate the complexities of remote work and virtual communication, it is essential not to overlook the significance of in-person meetings. My journey to the United States reaffirmed the value of face-to-face interactions, demonstrating that they offer a unique platform for connection, collaboration, and growth. While virtual meetings have their merits, there is a richness and depth that can only be experienced in person. So, let us embrace the opportunity to meet in the physical realm, knowing that these encounters have the potential to be transformative for both business and personal relationships. 

Want to know more about Darren’s trip to the US? Send him and email or contact him on LinkedIn.