Transform Your Lead Generation: the changes you need
Posted by Maria Sperle on February 21, 2023
Yes, the recession is here, and entering one is never fun, but they happen, and they pass. Although recessions can be a disaster for some, they can be opportunities for others. The key is to take them positively and proactively.
Therefore, if you want to thrive in 2023, you must make some changes to your lead generation strategy before is too late.
What happens if you don't change your strategy?
In a word, the answer is “jobs”. So, you need to move quickly.
It may still be early in the year, but the time to make changes that impact 2023 is now. It is time to focus on a strategy that will not just safeguard your budget but outsmart it.
The first quarter of the year will be gone before you know it. Depending on the length of your sales cycle, it could be even more than that.
Now it is time to make the changes necessary to thrive in 2023. You need to agitate. You need transparency in your lead generation strategy. You need to know who your leads are, where they came from, and if they are worth the investment.
Enough of buying blindly. When you buy blindly (either using internal resources or through your appointed agency), you lose control of two things: the method by which you generate leads and the origin or source of those leads.
Aim for more comprehensive feedbacks with your agency. If you outsource your lead generation, giving (and getting) specific feedback on what is performing well is hard. This happens because you don’t have the information to disclose. You may discuss feedback only once every three months at the Quarterly Business Review (QBR), which does not give you enough time to dig deep into the detail. Focus on the ‘touch time’ with the agency.
But it is essential to understand that if you struggle to give exact feedback is because you don’t have the tools to get the needed data transparency. You are at a place where you can only give feedback on the aggregate performance, not broken down by aggregator or source. As a result, it is virtually impossible to optimize what is working and what isn’t. Therefore, if you decide to work with an agency, request contractual transparency.
How LeadScale helps you to change?
LeadScale Engine is the partner for your business because the technology helps you to categorically prove where your leads have come from and how much they are worth to your business.
LeadScale gives the transparency you need to take control. But how do we do that? Allow us to introduce you to just some of the LeadScale Engine SUPERPOWERS.
The LeadScale Engine Filters provide any Advertiser with the superpower of data validation and verification at a demonstrable 99.9% accuracy level. This prevents suppliers from accidentally or intentionally providing you with dud data and stops new contacts from giving fake data that costs time and money.
This superpower delivers every Advertiser the peace of mind of knowing where and when every lead is captured. It gives every Advertiser the power to safeguard your brand’s reputation, by ensuring that no leads procured cannot be vouched for. And it helps you ensure you have full transparency of the source.
Pipes (Towards the “single hub of truth”)
Our technology unites all the systems surrounding you and helps you deliver the right insights, to the right people, at the right time. As your single source of truth, the Engine allows you to provide relevant real-time reports to Advertisers, Agencies, and Suppliers.
About LeadScale Engine
Leadscale helps you to harness the investment you have made in your advertising and marketing technology and helps you become the superhero your firm needs as you deliver amplified results.
Contact us to take immediate action and enhance your lead generation programs. LeadScale Engine will help you deliver better campaign results than in 2022.
If you’re interested in reading more about the changes you need to make to thrive in 2023, be sure to read the complete version of our white paper “More Leads is not the answer.” Download your copy now.