I have talked in previous blogs about the importance of maintaining ‘control’ over your LinkedIn campaigns and how it can have a direct impact on the ultimate success of your activity. It may seem contradictory that I am about to explain the importance of giving up some control, but bear with me, it will all make sense in the end.
Our work becoming siloed may feel like it has been one of the major results of remote and hybrid working, but I have observed this phenomenon for as long as I have been in the industry. We all like to maintain control over our work – both the processes and results, and siloing is often the result of this desire.
If we can break through this barrier and agree that it is in the best interests of everyone involved to be less siloed, the next big challenge is how we can practically achieve a genuine collaborative environment.
In trying to set up such an environment, it is very easy to create an administrative burden so large people are spending more time maintaining shared reporting spreadsheets, project management tools and collaboration workspaces and less time doing the actual work that feeds into them. The result of this is that people can quickly lose faith in the collaborative philosophy and revert to independent, private work.
We are no strangers to this scenario – even within a relatively small company we have different stakeholders who require different levels of detail on our projects, but we have enough shared responsibilities across the firm, where genuine cross-functional collaboration could be a goldmine for useful insights and ideas.
It was with all this in mind that we designed our LinkedIn dashboards. The ability to provide controlled access to different users means that it can quickly be established as a collaborative environment for LinkedIn campaigns. As the dashboard is fully automated, it means that this collaboration can be achieved without any individual person suddenly bearing the burden of maintaining the data – insights can start being shared immediately.
From a performance and analysis perspective, the dashboard’s flexibility is where the power really lies. Collaboration with senior stakeholders is made easier by the ‘summary’ views that allows everyone to discuss high-level KPIs without getting bogged down in details.
If anyone involved in the LinkedIn activity sees some activity that is performing particularly well, then teams can quickly and easily jump into the dashboard to dive down through the layers of detail to analyze what is working and worth replicating or sharing elsewhere in the business.
When it comes to presenting findings, the LinkedIn dashboard can become the backbone for genuinely engaging meetings to discuss performance. The UI takes users on an intuitive journey through the LinkedIn activity, which can enable very simple ‘storytelling’ analysis of performance that should invite questions and drive discussions . The data is not buried inside spreadsheets, pivot tables and opaque formulas, it is presented in a way that democratizes the insights and makes it easy for anyone to access the insights.
We know that people’s innate behavior is not easy to change, but with tools like our LinkedIn dashboard, we feel we can empower individuals to champion collaboration, for firms to foster an environment where successes are shared and learned from and for insight and analysis to become an easy reality rather than a dreaded chore.