How data orchestration can benefit your business
Posted by LeadScale on July 27, 2023
Thanks for joining us for part three of our data orchestration blog series. Our first blog discussed data orchestration and the four steps to get started. You can recap this blog here. And in our second blog, we discussed how GDPR and data orchestration are connected.
In blog three, we are going to look at how data orchestration can benefit your firm – so let’s get started:
How can data orchestration benefit your business?
Data orchestration is a great way to make your firm’s data more useful and accessible, and ultimately more valuable. According to a Department of Digital, Culture, Media and Sport report, only 26% of firms use data to generate insights. So, many firms are not using their data to its full potential.
Data orchestration is perfect for firms with multiple systems who want information from their data instantly and in different formats. The data across multiple sources can be read and integrated as if it was all in one central database. This quick and collective way of viewing data allows a firm to make timely decisions on accurate information. These accurate decisions will start to increase the firm’s revenue.
At LeadScale, for example, the Engine works as a data orchestrator, but it is more than that. Before moving data from any campaign to a CRM system, the Engine validates and verifies the data to a 99.9% accuracy level to ensure that all the leads you have paid for are actionable.
In addition, the Engine categorically proves where your leads have come from and how much they are worth to your business. The LeadScale technology is the complete lead acquisition and purchase optimization tool.
When do businesses need data orchestration?
Firms need data orchestration when their data is spread across several sources with no way to connect them. Once data orchestration is in place, a firm can generate reports and insights on the collated data, allowing them to make accurate decisions.
The pain points eliminated with data orchestration
Many pain points can be eliminated with the implementation of data orchestration. Let’s take a look at a few examples:
If your firm is not using data orchestration, it could waste time with a developer piecing together separate data sources. This developer’s time could be much better spent improving another system in the firm etc.
From an administration perspective, time can also be wasted looking through multiple sources and manually putting together reports. This takes a long time, is rarely accurate, and needs to be updated almost as soon as it’s been created.
A data orchestration system could eliminate time wastage as the system would do all the hard, time-consuming work for the firm, freeing team members up to make accurate decisions on the data.
Improving data accuracy
If your firm is not using data orchestration, any manually created reports will be out of date almost instantly as the data moves and changes so frequently.
It is also likely that across your systems, there is duplicate data. The data may get updated in one database but not another area, making the data inaccurate. Additionally, one team member may be using an inaccurate data source which could cause many issues, including breaching data privacy regulations. That’s how the Engine helps your company. It delivers validated and verified data before entering your CRM. Saving you time and money.
A data orchestration system can create a report in a fraction of the time it would take to do this manually. This means whenever a decision needs to be made, a report can be run so the decision is made based on the most accurate information.
Making data-driven decisions
If your firm does not have data orchestration, it will not make data-driven decisions. This means the firm is implementing a new strategy based on what they THINK will work, not what WILL work.
For example, a chain of shops discounts a certain product in one region but has no traction. However, if this was offered in another part of the country, they may see a huge sale uptake and more footfall in-store or across their website.
A data orchestration tool can advise the team on what products sell well in certain areas, helping management make accurate decisions.
Suppose your firm wants to reduce wasted team member time, improve data accuracy, help with data regulation, or make data-driven decisions that benefit the firm. In that case, data orchestration can help you with these areas. LeadScale can help you with these.
At LeadScale, behind all data transferred to your CRM, a team of experts verifies every lead that comes through. What makes us the uncommon partner for your firm is that we are more than a software. We are the people behind it, making everything work perfectly for your firm to thrive.
Contact our team to see how you can maximize your Marketing budget with LeadScale.