How does LeadScale set global industry standards?
Posted by Maria Sperle on December 21, 2022

Industry standards are important to deliver quality products and services. At LeadScale delivering quality is one of our core values. When we started in the data trading industry, there were no standards. Knowing that, we set a goal: leave the data collection sector in a better place than when we found it. We thought that if we were going to try and set standards, why not set them for the whole industry rather than just for ourselves? After all, standards make the entire market better for everyone.    

What is ISO 27001?

Quickly before we jump into LeadScale’s quality control and assurance system: Did you know that the General Data Protection Regulation (GDPR) doesn’t offer specific guidance on how to protect data? The regulation protects data privacy by providing a legal framework for keeping everyone’s personal data safe. Still, it doesn’t offer a set of specifications that describe the features of an effective information security management system (ISMS). An ISO 27001 certification does. And to hold an ISO 27001 certification or to pass an audit, your ISMS must conform to these requirements.  

How does LeadScale stand out?

We set them. LeadScale Engine is a proud ISO 27001 holder. We think that the Engine sets standards of truth, transparency, security, and privacy. Our ISO27001 certification tells you than an independent auditor agrees. 

With this accreditation, LeadScale sets a high-level industry standard for handling data properly. So, as we mentioned, we not only deliver qualified and consented leads; we set industry standards. 

How does LeadScale sets industry standards?

LeadScale Engine quality assurance guarantees that every lead captured meets the requirements agreed upon with our customers. This way, the Engine finds the garbage leads, blocking the ones that don’t meet the specification, which helps our specialists to deliver faster and correct results.   

We ensure that every lead captured is validated and verified by our Engine according to your specifications and expectations. Once our technology filters out the garbage, our team of specialists manually verifies every lead before transferring the data from our Engine to your CRM.  

To set LeadScale Engine as an industry standard, our team of specialists developed LeadScale Engine Provenance to elevate industry standards higher. Engine Provenance ensures that publishers rely on something other than manual solutions to supply evidence of data consent. Engine Provenance not only gives documented proof of permission from the moment of capture but an audit trail throughout the customers lifecycle. 

How does the Engine works?

When you have gated content on your website and require prospects to include details like name, email, and telephone, there is no guarantee that these details will be provided in a valid format nor be correct. That is where our Engine enters. Our tech Team developed a code called LeadScale Engine SmartForms, which assures the validity and verifies the data processed. The technology rejects all non-compliant data by keeping noise and garbage out of your database. 

Once our SmartForms validate the details, they are stored in our Engine database to be manually verified by our team before going to our clients’ CRM database. Getting the correct data lets you know your best next action, activating your prospects at the right moment. 

After the data being collected and validated by our engine, clients can require the proof of permission for the data captured. This all thanks to LeadScale Engine Provenance. 

About LeadScale

Data runs the twenty-first-century world, and it can be tough to deal with the chaos. At LeadScale, the only data that matters is data that drives the best next action. Our team will help you find wins by owning every moment of the customer journey.

Contact us if you’re interested in learning more about the most common lead generation mistakes and how LeadScale can help you overcome them.