How To Generate B2B Leads Using Target Persona
Posted by LeadScale on February 8, 2023
Let’s define a lead
First things first, what is a lead? Simply put, a lead is someone that has shown interest in your product or service and has typically provided their contact information in exchange for something of value. But generating leads in the Business to Business (B2B) world can be tricky, so let’s talk about target personas and how they can help with lead generation.
Target personas are crucial because they help you identify, understand and target the right leads for your business. Understanding the target persona allows you to create content and messaging that will resonate with them. You’ll also be able to identify channels and platforms likely to reach them.
So, here are our five top tips to boost the quality of your B2B leads:
1. Know Your Target Personas
To get high-quality leads, you need to understand your ideal client.
Genuinely understanding them involves market research to identify their pain points, needs, and behaviors. Then, with all the valuable insights at your fingertips, you can craft specialized marketing campaigns that resonate with your intended audience.
2. Offer Something For Free
One of the best ways to generate leads is by offering something of value in exchange for contact information. This offering could be a whitepaper, case study, webinar, or free trial. Make sure it’s relevant to your target persona, and it provides real value. Our advice; Create content that solves their problems, educates them on a particular topic, or entertains them.
3. Create a Landing Page
Once you have your lead magnet (what you are doing to attract leads), you need a landing page where people can learn more and give their contact information. A good landing page is crucial for converting visitors into leads. Still not convinced? According to a study conducted by hubspot, “Addressing buyer fears on landing pages can increase conversion rates by 80%.”
4. Drive Traffic To Your Landing Page
Now that we’ve cleared that up, it is time to tackle the visibility issue. After all, what is the point of a landing page if no one sees it? That is why you need to use a variety of channels to drive traffic to your landing page. Paid advertising, social media, email marketing, and content syndication are all great places to start. Use whatever works for you. Just make sure you’re measuring your results so you can keep improving.
5. Convert Those Visitors
Once you’ve got traffic, it’s time to convert those visitors into leads. Ensure you have a solid call to action, encouraging people to provide their contact info. Use social proof and urgency to create a sense of need and persuade visitors to act. The Hubspot study we referred to earlier states that “Personalized CTAs convert 202% better than default versions”. Delving into the psychology behind the stats, it says: “Consumers prefer personalization because it ensures that they aren’t overloaded with irrelevant information that doesn’t pertain to their interests.”
And that’s it! By understanding your target persona and following these steps, you can create effective lead generation campaigns that deliver. If you need help, Leadscale offers marketing services designed to get you high-quality leads. So why not give us a shout? You can always get in touch via our contact page.
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LeadScale Services team helps clients get the most out of their content syndication; we deliver qualified leads with intent using our market-leading technology. Contact our team today if you’re interested in learning more.