Publisher Webinar - How Gen5 Transforms Lead Generation
Discover how LeadScale’s Gen5 platform simplifies multi-tenant lead management with automated workflows, RFP democratization, and seamless tool integration.
Robin:
Great, let’s proceed. Thank you all for joining. Today, I’ll give you an update on
our next-generation engine technology.
First, let’s set the scene. Many of you know LEADSCALE® has two divisions:
the Engine department and Services. Today, we’re focusing on LEADSCALE
ENGINE.
This sketch shows our Microsoft Azure-hosted environment. We maintain ISO
27001 standards, ensuring all client data is logically and physically secure.
Annual hosting costs are around £500K—this isn’t cheap, but it’s necessary for
compliance and security.
To clarify, the ‘blue layer’ in the sketch includes our team—Samar, myself,
and others—all operating within the privacy framework. We cover ISO 27001
controls and are migrating to the 2023 standard.
Samar:
Gen5 is our evolutionary leap in lead generation. We’ve invested over £1M
since October 2022, designing 2,000+ workflow screens. Development began
in January 2024, with Phase 2 launching June 2025—though internally, we’re
targeting May.
Gen5 is multi-tenant. Each advertiser (e.g., Intel) licenses their own ‘world’
within the ‘universe.’ Suppliers can join multiple worlds under one login—no
more duplicate accounts.
Robin:
Imagine Intel’s super-user invites colleagues and suppliers to their world.
Suppliers access libraries for RFPs, creatives, and legal terms upfront. This
democratizes the RFP process—you can accept/reject terms before committing.
Libraries are segmented: legal, creatives, data. A CRM manager won’t see
creative assets, and vice versa—this ensures compliance.
Jobs move from draft » planning » live » archived, with full audit trails.
Ping-pong workflow automates RFP exchanges. Advertisers and suppliers
can negotiate terms, specs, and pricing within the platform, replacing endless
emails and Slack threads.
Post-COVID, the market bottomed out mid-2024 but is recovering. Q1 2025
was stronger than Q1 2024. Now, our Gen5 pipeline includes:
• A global brand likely to sign (£1M/year, 90% probability)
• A strategic pilot (50/50 chance, £10M/year potential)
Samar:
Critically, Gen5 works alongside tools like Integrate or Convertr. Advertisers
don’t need to rip out existing systems—they can layer Gen5 for pre-lead
management.
Robin:
Questions? Type them or raise your hand. If you’re shy, email us later—we’ll
share answers anonymously.
Samar:
Publishers, join our Entity Directory to access RFPs. Let’s schedule demos if you
need a refresher. The goal? More advertisers mean more budgets for you.
Robin:
Thank you all! Look for follow-up notes and a one-pager on Gen5 updates. Stay
safe, and if you can’t be good… don’t get caught!
