Product Director, LeadScale Engine

In 2010, when Francis joined LeadScale, he was a content writer, researching and writing current affairs articles relating to global child and animal welfare. The sites were geared towards content marketing working on an affiliate basis with several large charities (WWF, Plan UK and others). But Francis also had a secret. Francis had some self-taught coding skills. These hidden skills revealed themselves when Francis started transforming LeadScale creatives to mobile-friendly designs through the development and implementation of fully responsive design frameworks.

With the workload getting bigger by the minute, the LeadScale Technical Services team was born with Francis at the helm. 

Building on the skills learned during these early mobile optimization projects, Francis is at the forefront of the design and delivery of every technical project at LeadScale. He is currently leading the development of LeadScale Engine – Generation 5 as the Product Director.