Looking to improve your ROAS (Return On Advertising Spend) and get more bang for your buck in advertising? Well, you’ve come to the right place! In this article, we’ll share some tips and tricks you can use to improve your ROAS.
Focus on Targeted Ads
Who wants to waste their advertising budget on people not interested in what they’re offering? We certainly don’t, and you shouldn’t either. That’s why focusing on targeted ads is so important.
According to a survey conducted by Forbes, targeted ads are significantly more effective than non-targeted ads. “The survey, conducted with 12 advertising networks, shows that conversion rates for the targeted ads are 6.8%, compared to 2.8% for the non-targeted”.
By honing in on your ideal audience, you can ensure your ads are seen by the most likely to convert. So, could you take the time to get to know your audience and create ads that speak directly to them? To do that, many businesses work to identify their ICP (Ideal Customer Profile). Combined with others, this approach can lead to a higher conversion rate and ROAS. So, check out some of our previous blogs to find out how to implement these.
Optimize Ad Copy
Your “Ad copy is the face of all your PPC efforts,” and first impressions matter. So, make sure your copy is engaging, attention-grabbing, and highlights the unique benefits of your products or services because the words you write matter. A Hubspot study found that Google processes over 90,000 search queries every second. This gives people plenty of opportunities to target keywords that will get their intended audience to click. But the real proof is in the pudding; “55% of people clicking on Google search ads prefer those to be text ads”.
And don’t forget about your imagery! High-quality visuals can greatly affect how your customers perceive your ads. Plus, testing different variations of your ad copy can help you figure out what works best for your audience.
Track and Analyze Results
Lastly, tracking and analyzing your results is essential to improve your ROAS. By monitoring metrics like CTR (Click-Through Rate), conversion rate, and CPA (Cost Per Acquisition), you can find areas for improvement and make data-driven decisions about your campaigns. And don’t worry if you don’t see immediate results – advertising success takes time and patience. According to Google ad help, it typically takes over a month of consistent data or at least 50 conversions to figure out if a large ad campaign is successful. But with consistent tracking and adjustments, you’ll be well on your way to a higher ROAS.
Conclusion
There you have some of our top tips for improving your ROAS. By focusing on targeted ads, optimizing your ad copy, and tracking your results, you’ll be well on your way to a more effective advertising campaign. And be sure to check back in for our next article, where we’ll dive into the difference between ROAS and ROI (Return on Investment).