ROAS Benchmarks: How Does Your Business Compare?
Posted by LeadScale on August 8, 2023

Welcome to another installment of our ROAS series, where we delve into the world of ROAS (Return on Ad Spend) and explore how different industries stack up against each other. If you missed our first blog, you can read it here.

Today, we will take you through various industries and give you the lowdown on their ROAS averages. 

Understanding industry averages for ROAS is vital to benchmarking your performance and identifying improvement areas. Remember that ROAS can vary widely depending on the industry and other factors, such as the target audience and advertising strategy. By monitoring your ROAS and making data-driven decisions about your advertising campaigns, you can achieve a higher ROI and drive more significant revenue for your business. So, what are you waiting for? Get out there and start optimizing! 


With so many businesses vying for consumers’ attention, it’s no surprise that the average ROAS for retail businesses is around 3:1, according to a study by WordStream. But don’t let that discourage you! The top-performing retail businesses can achieve a ROAS of 10:1 or higher, which means there’s always room for improvement and plenty of profitability. 

Financial Services

If you’re in the financial services industry, you’re playing a high-stakes game. With the cost of financial services products being higher than many other industries, it’s not surprising that the average ROAS for PPC (pay-per-click), SEM (Search Engine Marketing) & SEO is 1.05 and 11.10, respectively, according to data produced by First Page Sage. But with the right advertising strategy, businesses like banks, investment firms, and insurance companies can enjoy high rewards for their high stakes. Just make sure you do your homework.  

Legal and Professional Services

In the legal and professional services industry, trust is everything. Building a solid reputation and establishing trust with your target audience is critical to achieving a higher ROAS in this industry. According to First Page Sage, the average ROAS for PPC and SEM is 1.55, while the average for SEO is 6.15. These services are often expensive and require high trust between the service provider and the client, which explains the lower average.  


When discussing industrials, we also refer to businesses like manufacturing companies and industrial equipment suppliers. These businesses have long sales cycles and complex buying processes, making achieving a high ROAS quickly tricky. However, by building solid relationships with potential customers and providing them with valuable information throughout the buying process, businesses in the industrials industry can ultimately achieve a higher ROI.  

According to First Page Sage, the average ROAS for PPC/SEM is around 1.20, and for SEO, it’s 9.50.

IT and Software

With high-profit margins and the ability to sell their products or services to a global audience, it’s no wonder that the average ROAS for the IT and software industry is around 1.10 (for PPC/SEM) and 7.00 (for SEO), according to First Page Sage. However, as with any industry, there’s always room for improvement. By leveraging data and analytics to optimize their advertising campaigns, businesses in the IT and software industry can achieve even higher returns on their advertising spend. 


Now that you know the industry averages for ROAS, it’s time to take a closer look at your advertising campaigns and start optimizing. Remember, ROAS can vary widely depending on the industry and other factors, so keep a close eye on your data and make data-driven decisions. With the right advertising strategy, you can achieve a higher ROI and drive more significant revenue for your business. To find out how you can get the most out of your ad spend, keep your eyes peeled for the penultimate installment of our blog series, “How to Get the Most Out of Your Ad Spend: 5 Best Practices”.