control
[kən-ˈtrōl] noun.
- power or authority to guide or manage
Do you know what it means to have control over your demand and lead generation campaigns?
Having control over your demand and lead generation campaigns is about being aware of everything happening. You know your audience, how the budget is allocated across channels and suppliers, what creatives are working, that the whole journey is on brand, and everything else involved in your campaigns.
Effective demand and lead generation campaigns require detailed audience specifications, eye-catching visuals and written assets, forecasting, budget allocation reporting, and optimization. However, compounding all that across various channels, each with its distinct set-ups, formats, and reporting structures, can be overwhelming. With so many moving parts, it is no wonder that companies struggle to create effective demand and lead generation programs.
To have control you need transparency
Transparency involves being clear about your intentions, actions, and decisions. Transparency gives all parties access to relevant data, information, and processes. It promotes accountability, trust, and ethical behavior.
It doesn’t matter if you do your program internally or outsource to a third party. Taking control means that nothing is happening out of your view. With the full picture of what is happening, you can take your best next action with confidence.
When you have control over your demand and lead generation campaigns, you will be able to see positive results such as:
- More efficient resource allocation:
With control, you know the best platforms in which to invest; therefore, you can focus on generating leads from the best channels for your business.
- Better targeting:
Control allows you to precisely target your ideal audience. Define your target market, develop specific messaging, and create campaigns that resonate with each persona in your buyer group. With better targeting, you increase the chances of converting leads into customers.
- Improved lead quality:
By controlling your lead generation program, you can ensure that your leads are high quality. You can score leads based on specific criteria, such as job title, company size, location, and feedback from your sales team. This allows you to focus on leads that are more likely to convert.
- Better measurement and optimization:
With control, you can measure the effectiveness of your lead generation efforts and optimize your campaigns accordingly. You can track key metrics such as conversion rate, cost per lead, and customer lifetime value and use this data to decide where to allocate your resources.
How LeadScale help you to take control?
LeadScale Engine is the simplest way to categorically take control. The technology unites all the systems surrounding you and helps you deliver the right insights, to the right people, at the right time. As your single source of truth, the Engine provides relevant real-time performance reports to advertisers, agencies, and suppliers.
When you use the Engine, you can prove where every lead came from, how much it costs, and a good estimation of how much it is worth to your business. How do we do that? The LeadScale Engine is your one version of the truth. The technology is your complete lead acquisition and purchase optimization tool. After all, systemic transparency allows you to double down on your high-performing tactics with control.
Here are four great reasons why the Engine is the simplest way for you to take control.
- Provenance:
When a customer gives consent for you to interact with them, the Engine captures the device, browser, URL, timestamp, and privacy policy the customer agreed to. You’ll have a full audit trail for every record available on demand. This helps you protect your strong brand identity and increase brand recognition among your target audience.
- Efficiency:
Managing multiple demand and lead generation campaigns can be time consuming and complex. Having a single hub of truth streamlines your processes by having all the relevant information in one place. This naturally reduces the time and effort required to manage your campaigns.
- Data management:
A single hub of truth allows you to collect, manage, and analyze data from all your lead generation campaigns in one place. This gives you a comprehensive view of your lead generation activities, enabling you to make data-driven decisions and optimize your campaigns for better results.
- Collaboration:
Having a single hub of truth allows all team members to work from the same source of information, which can help promote cooperation and communication. This can lead to more effective and efficient lead generation campaigns, as everyone works towards the same goals.
About LeadScale Engine
Leadscale helps you to harness the investment you have made in your advertising and marketing technology and helps you become the superhero your firm needs as you deliver amplified results.
Contact us to take immediate action and take back control over your demand and lead generation programs.
If you’re interested in reading more about how to take control over your demand and lead generation campaigns, be sure to read the complete version of our white paper “Take Back Control: How it Silently Eroded and How You Can Get It Back.” Download your copy here.