The Ultimate Guide to Target Personas for Marketers
Posted by LeadScale on February 1, 2023
If you want to improve your marketing efforts, you’ve come to the right place. Today, we’re going to talk about something called a target persona. Don’t know what that is? No worries, we’ve got you covered.
To continue our series, we have created some additional blogs covering the following:
- How to Generate B2B Leads Using Target Persona
- How to Understand Your Target Market
- The Ultimate Guide to ICP and Target Persona for Marketers
- Who Should You Make Your Content For in a B2B Sale
- How to Unlock B2B Success with Segmentation
- How to Handle Dried-Up Data
If there are any other areas you would like more information on, don’t hesitate to contact us – we look forward to hearing from you.
Defining Target Personas
Simply put, a target persona is a fictional representation of your ideal client based on research and data. It includes age, gender, interests, occupation, values, lifestyle, etc. Creating a target persona helps businesses understand their clients better and, as a result, make better marketing decisions.
The Benefits of Having a Target Persona
So why bother creating a target persona in the first place? According to some impressive stats, having a target persona can pay off. For example, research has shown that creating a target persona can increase email click rates by 14%, email conversion rates by 10%, and even increase website traffic by up to 210%!
How to Build Your Persona
Now that you know what a target persona is and why it’s important, let’s discuss how to create one. First, you’ll want to identify your ideal client’s basic demographic information, such as job title, revenue, number of team members, and location. From there, you can understand their interests, value to your firm, and the experience you want them to have. Finally, use this information to create a comprehensive picture of your target client for effective marketing campaigns.
ICP vs. Target Persona
What’s an ICP? Good question. An Ideal Customer Profile (ICP) is a broader definition of the ideal client for your business. Think of it as the big picture. Your target personas are specific examples of the clients you want to attract. For more information on ICPs, check out our previous blog post.
Conducting Research and Validation
Once you have a target persona in mind, you’ll want to validate your assumptions. Look at your client data and find patterns or insights that confirm or refute your beliefs. You can also test various scenarios with focus groups and surveys to ensure you’re on the right track. Finally, survey your internal teams, such as your sales team, for their input. This process will help refine your target persona until it accurately represents your ideal client.
How to Determine Who to Keep in Your Database
Now that you have a target persona, it’s essential to make sure you fill your database with leads that fit that persona. To determine if someone is worth keeping in your database, look at their behavior and the value they bring to you or your firm. Consider what type of content they engage with, how often they interact with it, and if they have converted into clients or influenced others to buy products/services. Additionally, think about how well they align with your client personas – are their values, interests, and goals in line with what you’re trying to achieve? If not, it may be best to remove them from your database.
So, there you have it – a crash course in target personas! We hope you found this information helpful. If you want to learn more about creating target personas, check out our other blog posts, including how to generate B2B leads using target personas and what to do with dried-up data. And if you have any questions, feel free to contact us on our contact page.
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