How a LeadScale programme runs
What counts as an acceptable record is written into a specification with you before anything is bought.
For Managed lead generation, LeadScale Services buys the sources against that specification. The LeadScale Engine, LeadScale’s own software, tests the records before delivery.
How a programme is set up
Requirements into instructions
Your requirements describe job roles, kinds of company and markets. LeadScale’s technical team turns them into instructions the Engine can run. Those instructions define the criteria each check tests against, the processing order and each record’s destination.
Four checks before delivery
Services programmes use the four-check process, ending with human verification of business contacts. When you use the Engine without Services, the checks and processing order are agreed before records move (see how we check leads).
Order by design
A duplicate check can run before a paid lookup such as email verification, so the lookup runs once per person.
Sourcing
LeadScale Services asks eligible suppliers to bid against the specification and is responsible for the sourcing decisions.
What was ordered, and what arrived
LeadScale reconciles what was ordered with what arrived. An audit trail runs through delivery. Records carry source, timestamp and consent written in at capture (see Lead validation).
Case studies
A CRM company, anonymised
You keep buying from the same few publishers
£42of incremental revenue for every £1 spent on the check
People enquire, but your team cannot reach them
Getting started
- You supply: the audience, markets and acceptance criteria, including what each record needs to contain.
- How it starts: onboarding begins with a meeting with the technical team.
- What we set up: processing instructions for your programme.
- Sourcing: eligible supplier bids and selection.
- Delivery: checked records, with an audit trail.
- Lead-generation terms: no retainer or minimum spend; you pay only for leads that pass our checks.
What a first call covers
What the arrangement would look like for your programme, including what your side would supply and what the commitment is.
Or request a free audit of leads from a recent programme.