When leads and data hold you back

Advertisers

You need leads your team can use and sources you can assess. We manage the sources and check each record against your brief before delivery.

• Getting sales to accept your leads

  If sales rejects a lead, first establish why. Our guidance helps you separate incorrect contact details from qualification, timing and follow-up problems.

• Syndicated leads that convert

  We help you examine the brief, record checks and follow-up to find where syndicated leads are stalling.

• Scaling demand without losing quality

  We check records from each source against the same agreed criteria, so adding suppliers does not change your acceptance standard.

• Proving where leads came from

  For leads created through the Engine, we keep a history of where they came from so your team can investigate their origin.

• Compliant demand at scale

  We agree what capture evidence to keep and how records should be handled. Your team can assess those requirements before supply starts.

• Which companies visit your site?

  We set up and run Smart Reveal to identify organisations visiting your website before anyone fills in a form.

Agencies

Your client needs to know that the programme meets its brief. We provide the agreed criteria and record history so you can examine what was delivered.

• Running demand under your own brand

  You sell the programme under your own brand. We handle sourcing, record processing and delivery, which your team can assess against the agreed brief.

• Proving the data to your client

  When a client questions a lead, we provide the agreed criteria and record history so you can investigate.

• How we work

  Before the programme starts, we agree a written specification with you that sets out your client’s requirements.

Publishers

Your buyers need evidence of how audience records were captured. We help you prepare those records against the buyer’s requirements.

• Capturing consented audience data

  We keep source and consent information with audience records created through the Engine, so you can answer buyers’ questions about where they came from.

• Preparing audience data for buyers

  We help you define the audience, count the records that qualify and agree how to deliver them against the buyer’s brief.

• Reaching readers beyond your site

  We help you assess a programme to reach readers beyond your site, looking at the audience, intended use and destination together.

Data owners

Your records may need work before they meet a buyer’s requirements. We identify matching records and prepare them for supply.

• What could your data earn?

  We identify the records that match a specific buyer’s requirements so you can assess what you could supply.

• Sharing data on your terms

  Before you share data, we agree who will receive it, which information they need and how they intend to use it.

• Preparing data to consolidate

  We prepare your records before they are combined, using the required fields, available source history and agreed rules for handling repeats.