Data enrichment services
Add the information your records are missing, using enrichment services built into the data journey you define. LeadScale combines data quality checks, specialist data sources and integrations to prepare records for the systems that need them.
Data enrichment can be a single step between two systems or part of a longer journey across your business. We check the source data, add the information you need and route the result according to your rules. LeadScale Technical Services designs and configures the process with you.
Check the data before you enrich it
Good enrichment starts with reliable source data.
We can validate formats, verify contact details, identify duplicates and apply your own acceptance criteria before a record reaches an enrichment service. This helps establish whether the record is worth enriching and whether the information used for matching is reliable.
There is little value in paying to enrich a record you would ultimately reject. And if the starting information is wrong, an enrichment lookup may return the wrong match or no match at all. Checking first helps reduce unnecessary lookups, control costs and improve the quality of the results.
Validation covers formatting, proprietary filters and pattern checks. Verification uses specialist services to check information against external sources, such as whether an email address, phone number or postal address can be confirmed.
Read more about lead validation and verification, including how checks can be combined with human review where needed.
Once a record meets the agreed criteria, enrichment can add or update fields, followed by further checks, normalisation or routing if your journey requires them.
What data can we enrich?
We work across consumer, business and specialist datasets. The information added depends on what you need to know and which sources are appropriate for the records being processed.
Common areas of enrichment include:
- Contact data: email addresses, telephone and mobile numbers, and postal addresses.
- Firmographic data: company details, industry, size, turnover and other business attributes.
- Professional profiles: LinkedIn profile information and relevant contact or company details.
- Specialist channel data: vehicle information and valuation signals, including DVLA-based enrichment.
- Property and other market-specific information, where relevant to your requirements.
- Additional fields or records sourced through an agreed data provider or specialist service.
You do not have to select a standard bundle. We agree the fields, sources and matching requirements with you, and configure enrichment around the outcome you need.
Existing options include specialist business-data providers and services for contact, company, property and vehicle information. We can also normalise, standardise, classify or score records within the same processing journey.
If the right service is not already connected, we can integrate a data source you license or work with you to identify and connect a new provider.
Enrichment within your wider data journey
Enrichment does not have to be a standalone task. A record might arrive from one platform, pass through quality checks, be enriched using one or more services and then be routed to several destinations. Different results can trigger different checks or delivery rules.
For example, you might enrich a business record only after it meets your quality threshold, check the new company details against your specification and deliver it to your CRM only when the requirements are met.
Records can enter and leave through existing integrations, APIs or file-based routes. Enrichment can sit anywhere it makes sense in a composed journey, including workflows that span multiple platforms and services.
Our managed Technical Services team works through your requirements with you: which records qualify, what information should be added, which providers to use, how fields should be mapped and formatted, and what should happen when a lookup succeeds or fails.
We then configure and test the journey in LeadScale Engine. The result is a managed, repeatable process rather than a series of manual exports, lookups and uploads. See our integrations and ecosystem orchestration capabilities for how systems can work together.
Controlled and auditable processing
Enrichment follows the same controls as the rest of your data journey. LeadScale Engine maintains audit logs of the processing applied to records, including the checks and connected systems used, so you can trace what happened and investigate issues.
Access and permissions can be controlled for the users involved. Where source, consent and other metadata are available, they can be retained alongside the record history. See compliance and governance and consent and provenance for more about these controls.
Frequently asked questions
What are data enrichment services?
Data enrichment adds or updates information on an existing record using agreed data sources. With LeadScale, it can be combined with quality checks, decisions and delivery steps in a composed data journey.
Do you sell us a database of enriched contacts?
No. This service enriches records within an agreed processing flow. We add the information you need and pass the resulting records to the systems you specify; it is not a fixed database of contacts sold to you.
What information can you add to a record?
We can enrich contact details such as emails, phone numbers and addresses; business and firmographic information, including professional profiles; and specialist datasets such as vehicle information. We can also use GPT, Claude or Gemini to generate agreed fields, classifications and summaries from configured prompts and supplied context.
Can enrichment work across several systems?
Yes. Records can be checked, enriched and routed through multiple platforms using configured integrations, APIs and file transfers. Your rules determine which services are used and which systems receive the result.
Can you work with a data provider we already use?
Yes. Our Technical Services team can assess how to connect a provider you already license. If you need a different source, we can also help identify and integrate a suitable service.
Who decides which checks and enrichment services are used?
You do. Our Technical Services team helps define the requirements, recommends the right sequence of checks and lookups, and explains how the flow will be configured before it goes live.
Why check records before enrichment?
Quality checks help avoid paying to enrich records you do not need, and reduce the risk of matching against incorrect source information. Further checks can also run after enrichment, before data is delivered.
You define the outcome. We compose the journey.
Discuss your data enrichment requirements
Or request a free audit of leads from a recent programme.