Your data, systems and outcomes. One connected journey.
The LeadScale Engine combines data processing and ecosystem orchestration with the technical expertise to design, build and operate the journeys your business needs.
You define the outcome. We compose the journey.
30 million records processed by the LeadScale Engine each year
Common data needs
What can you do with the Engine?
Connect Salesforce, HubSpot, Marketo and other systems
Technical data services
Check quality before sales follow-up
How we check leads
Exclude customers and control repeats
Deduplication and suppression
Enrich, transform and apply AI
Data enrichment
Keep consent and provenance in view
Consent and provenance
Orchestrate records and outcomes
Ecosystem orchestration
Run your own channels with our Engine
LeadScale Engine licence
Data quality
Start with records you can trust
Nonsense entries, incorrect contact details and out-of-target records waste sales time and make conversion rates hard to interpret. The Engine can validate, verify and qualify data before delivery, so you can distinguish a data-quality problem from a follow-up or conversion problem.
SmartForms: check data as it is entered
LeadScale SmartForms brings agreed quality checks directly onto your web forms. We help configure the rules so visitors can correct missing, invalid or suspicious details while completing a form, or be prevented from submitting records that do not meet your requirements. The Engine can then carry out further verification, suppression, enrichment and routing as the data moves through your systems.
Our technology
A platform for the whole data journey
LeadScale built and owns the Engine. It is a data processing and multi-system orchestration platform used across our managed programmes and available to clients running their own activity.
We help connect sources, client-controlled datasets, processing rules, enrichment and destinations. A journey can be as simple as passing a checked record to a CRM or as sophisticated as coordinating several systems and acting on their responses.
Capture to delivery
From capture to revenue and back again
Bring records in from forms, media, events, files and existing systems, capturing relevant metadata and preserving available provenance. Check each record, identify the valuable opportunities and route them to the right sales, marketing or operational destination.
Bring qualification, conversion and revenue outcomes back through connected systems for reporting and next-best-action decisions. Where supported, send those signals into advertising platforms so bidding and optimisation can learn from business outcomes.
How the Engine works Explore its capabilities Inputs and delivery routes
Where records come from
- Capture and importsForms, media, webinars, APIs, SFTP and existing data
- Client reference dataCRM records, exclusions, consent and customer lists
Checks, enrichment and routing
Validation, verification, deduplication, suppression and enrichmentWhere records go
- ActivationCRM, sales, marketing automation, nurture and other destinations
- FeedbackQualification, opportunities, conversions and revenue
- Media optimisationSupported advertising-platform feedback integrations
Lead quality
Quality rules that match your programme
Our Technical Services team helps define acceptable data, choose verification and targeting checks, set account and person-level frequency limits and decide how to handle exceptions. Services programmes include human reverification where required by the client’s agreed processing requirements; Engine-only processing is designed for your requirements.
We can check against existing customers or suppression lists before paid enrichment, and add AI, specialist enrichment or human review where they help. The order is designed to avoid unnecessary cost and processing.
What the four checks cover Lead validation: the technical flow
Your Engine login
Reporting that connects quality to outcomes
Your Engine login provides visibility into programme activity and quality results. Reporting can also draw on outcomes returned from your CRM and other connected systems, where that data is shared and the journey is configured to use it.
- See delivery, rejection reasons and trends so you know what is reaching your teams.
- Understand which target accounts and audiences are engaging, where that information is available.
- Combine contact and account information with the fields your programme needs for follow-up.
Use returned qualification, conversion and revenue signals to assess performance beyond lead volume.
Those insights can inform changes to checks, routing, nurture and media feedback rather than leaving optimisation to disconnected manual reports.
Connections
Integrations, configured with you
Our Technical Services team helps you Think, Design, Build and Operate the journey. We map fields and systems, configure APIs, webhooks and file routes, test responses, and plan for alerts and exceptions. You do not need to arrive with a complete technical specification.
Security and data
Governance built into the journey
LeadScale helps clients support their obligations under data protection and privacy regulations, including GDPR, UK GDPR, CASL and CCPA, through configurable consent and provenance controls, data processing rules, access permissions and audit trails. The requirements for each programme are agreed with the client, who remains responsible for determining the lawful basis and permitted uses of their data.
Leadscale Engine Limited holds ISO/IEC 27001:2022 certification for its information security management system (ISOQAR certificate 18666-ISMS-001). Our technical controls support confidentiality, integrity and availability, with access permissions, audit trails and agreed handling of data.
Where configured, the Engine retains source, timestamp, lineage, processing and consent evidence, including capture snapshots where implemented. Client-controlled consent and suppression data can also inform routing decisions.
The platform helps implement agreed governance requirements, but it does not determine the legal basis for processing or replace your compliance team. Responsibilities for source data, consent, retention and downstream systems are agreed for each engagement.
Engine licence
Use the Engine with or without managed Services
Run your own demand or data activities on the Engine, or combine it with LeadScale Services. In either case, our technical team can help configure and operate the processing and connections.
We can also help consolidate multiple sources into trusted master records, automate follow-up journeys and build closed-loop reporting from record to revenue.
Talk through the journey you want to build
Tell us what you are trying to achieve, where your data lives and which systems need to act on it. We will help you work through the design and the next steps.
Or ask about a lead audit to see how your existing data measures up.