HubSpot
Connect LeadScale to HubSpot to deliver quality-controlled leads and coordinate data flows across your marketing and CRM systems.
The LeadScale Engine integrates with HubSpot as part of your lead processing and delivery workflow. LeadScale’s technical services team configures the connection to your instructions, including routing, field mapping, processing rules and formatting requirements. HubSpot can be a delivery destination within a wider data orchestration process.
- Direction
- Both ways: HubSpot form submissions go to the LeadScale Engine, and processed records are delivered into HubSpot
- What syncs
- New form submissions in; processed records out
Control what reaches HubSpot
Leads can pass through your specified quality control checks before delivery into HubSpot. The Engine applies your validation, duplicate handling and acceptance rules so that only the data you want in HubSpot is delivered.
Records that do not meet your requirements are handled according to your instructions instead of flowing into HubSpot. You determine the checks, their order and the outcome for records that fail.
See lead validation for the checks available and how they can be combined.
Multi-platform data orchestration
Delivery into HubSpot can be part of a workflow involving multiple sources and destinations. The Engine can receive leads from paid media and other channels, process them against your rules and route approved records to HubSpot alongside other CRM, marketing automation or operational platforms.
Each destination can have its own field mapping, formatting and routing requirements, so the data delivered to HubSpot can differ from what is sent to another system.
Configuration, monitoring and support
- Tell us where your leads originate, which HubSpot account and fields should receive them, what checks to apply and how to handle exceptions.
- LeadScale’s technical services team configures and tests the integration around those instructions.
- The integration is supported with audit logs and alerting for communication or delivery issues between systems.
See technical data services for more on configuration, monitoring and support.
You define the outcome. We compose the journey.
Tell us how you want leads checked, routed and delivered into HubSpot.
Or request a free audit of leads from a recent programme.