Website visitor identification with Smart Reveal
LeadScale sets up and runs Smart Reveal to identify organisations visiting your website before anybody fills in a form. It can add relevant personas at those organisations and deliver the result as an export or into your own systems.
Website visitor identification can make part of your anonymous site traffic useful to sales and marketing without claiming to identify the individual person behind the visit.
Smart Reveal step by step
The underlying identification capability belongs to the LeadScale Engine. LeadScale Services runs the service.
- Set up Smart Reveal on the site. LeadScale implements the required tag for the service.
- Identify the organisation. Where a visit can be resolved, the output identifies the company. Bots, internet service providers, hosting companies and your existing customers are removed. The companies left that fit your ICP are reviewed with our team and added to your target account list.
- Add relevant company personas where included. We identify the buying group at each matched company and check each person. Matched accounts are included in content syndication, LinkedIn and Programmatic display. Persona information identifies people at a matched company. It does not establish who visited the website. Keep that boundary clear when using the output in sales and marketing.
- Deliver the result. It goes to the destination agreed at setup.
What you receive
The useful output is an identified organisation, with the visits attributed to that company, together with relevant personas where they are part of the service. For a visitor's company to produce known, opted-in contacts through content syndication usually takes 3-4 weeks (LeadScale programme data).
The information can be delivered in a raw export or into the systems your team already works from.
Smart Reveal matches more than 70% of visits to a named company, checking the visitor's IP address against three independent data sources.
Getting started
- You supply: the website you want to work from and the system that should receive the identified-company information.
- How it starts: onboarding begins with a meeting with the technical team.
- What we set up: the website tag.
- What you receive: identified organisations, with relevant personas where included.
- Commercial scope: packaging and commercial terms are discussed on the call.
Frequently asked questions
Does Smart Reveal identify individual website visitors?
No. The identification described here is at organisation level. Persona information can be added for people at an identified organisation, but that does not establish which individual made the visit.
How is it delivered?
By export or into the system agreed at setup.
Do we have to operate the software ourselves?
LeadScale sells Smart Reveal as a managed service: LeadScale sets it up and runs it for the client.
You define the outcome. We compose the journey.
Show us where the identified companies need to go
Talk to us about the setup and destination for your Smart Reveal output.
Or request a free audit of leads from a recent programme.