Marketo
Connect LeadScale to Marketo to deliver quality-controlled leads into your marketing automation workflows.
The LeadScale Engine integrates with Marketo to deliver records according to your requirements. LeadScale’s technical services team configures the connection for you, including routing, field mapping, processing rules and formatting. Your Marketo integration can operate as one destination in a wider multi-platform data orchestration workflow.
Control what reaches Marketo
- Direction
- Into Marketo, with a demonstrated return connection for existing-customer suppression
- What syncs
- Records that meet your specified requirements
Before records reach Marketo, the Engine can apply the quality control checks you choose, including validation, duplicate handling and other acceptance rules. Only records meeting your specified requirements are delivered to Marketo.
Records that do not qualify are handled according to your instructions rather than being passed into Marketo. You decide which data is accepted, how it is processed and where it should go.
See lead validation for the available checks and how they can be combined.
Multi-platform data orchestration
Marketo delivery can follow lead capture from paid media and other sources, quality control and data processing. The same workflow can also route approved records to CRM, reporting and other destinations, with separate rules for each system.
The Engine can apply the field mappings and formatting required by Marketo without requiring every other destination to use the same data structure.
Configuration, monitoring and support
- Tell us which Marketo environment should receive the data, the fields and formats you need, the routing rules to follow and how to handle records that fail your checks.
- LeadScale’s technical services team configures and tests the connection to your instructions.
- LeadScale supports the integration with audit logs and alerting for communication or delivery issues between systems.
See technical data services for more on integration configuration and ongoing support.
You define the outcome. We compose the journey.
Tell us how you want leads checked, routed and delivered into Marketo.
Or request a free audit of leads from a recent programme.