What LeadScale connects to
The LeadScale Engine connects with CRM, marketing automation, advertising, lead capture, event, ecommerce and reporting systems. Records can enter and leave through existing platform connections or a route configured for your programme.
Systems by category
CRM and marketing automation
Salesforce
Coming in and going out
HubSpot
Coming in and going out
Marketo
Coming in and going out
Microsoft Dynamics 365
Coming in and going out
Eloqua
Coming in and going out
Pardot
Coming in and going out
Agile CRM
Records going out
Advertising platforms
LinkedIn Lead Gen Forms
Records coming in
Facebook Lead Ads
Records coming in
Instagram lead forms
Records coming in
Google and YouTube lead forms
Records coming in
Ad platforms and audiences
LinkedIn matched audiences
Records going out
Google Ads
Records going out
Microsoft Ads
Records going out
Intent-data feeds
Bombora
Records coming in
6sense
Records coming in
Demandbase
Records coming in
Lead platforms
Integrate
Records coming in
Convertr
Records coming in
Website and form capture
Formstack
Records coming in
Typeform
Records coming in
Webinar platforms
ON24
Records coming in
BrightTALK
Records coming in
Zoom
Records coming in
GoToWebinar
Records coming in
BigMarker
Records coming in
Ecommerce and payment systems
Shopify
Records coming in
WooCommerce
Records coming in
PayPal
Records coming in
Stripe
Records coming in
MiPay
Records coming in
Email platforms and diallers
Mailchimp
Records going out
SendGrid
Records going out
Campaign Monitor
Records going out
ConvertKit
Records going out
Spreadsheets and workspace tools
Google Sheets
Records going out
Excel 365
Records going out
Slack
Records going out
Microsoft Teams
Records going out
Records coming in
Webinar and event platforms
Receive event registrations as they happen or import attendee lists after an event. Connect ON24, BrightTALK and other webinar or meeting platforms using the route agreed for your programme.
Ecommerce and payment systems
The Engine processes customer records as well as leads. Connect Shopify and WooCommerce to capture ecommerce data, and incorporate payment activity through PayPal, Stripe and MiPay. Fields and transfer routes are agreed for each programme.
Records from your CRM
Your CRM can supply records through a configured connection, REST API or file transfer. Salesforce data can also be synchronised for enrichment and processing.
Media and lead generation sources
Lead records can enter from LinkedIn, Google, YouTube, Facebook, Instagram and other media sources, as well as lead platforms and form builders. Each source is mapped to the required fields before the programme’s checks run.
Posting records to the API
Any system able to make an authorised web request can submit records through the Engine’s API. Webhooks can also be configured for source platforms, including Google lead forms. Manual drag-and-drop upload is available for file submissions.
Records going out
Ad platforms and audiences
Deliver checked records and target accounts to advertising audiences, including LinkedIn matched audiences and display platforms. Send conversion updates to Google Ads and Microsoft Ads through configured connections. Delivery timing depends on the programme.
Email platforms and diallers
Email and marketing destinations include Mailchimp, SendGrid, CheetahMail, Dotmailer, Campaign Monitor and ConvertKit, alongside CRM and marketing automation platforms. Records can be sent to more than one destination where configured.
Spreadsheets and workspace tools
Records can be delivered to Google Sheets, Excel 365 and SharePoint, or sent to Slack and Microsoft Teams channels. Downloads and scheduled file exports are also available.
Files and cloud storage
The Engine can generate files for delivery to an agreed SFTP location, including a client-hosted or LeadScale-provided location. File format, destination, access and delivery frequency are agreed at set-up.
Taking records out through the API
The Engine can submit records to external HTTP endpoints using configured GET or POST requests. Its REST API and webhooks also support custom connections, with field mapping and expected responses agreed during set-up.
No system matches your search. Ask about your system, or see the routes for systems not listed below.
Connecting other systems
Connect additional systems using a custom REST API or webhook connection, SFTP file transfer, or encrypted email delivery. Manual upload and download are also available. LeadScale’s technical team agrees the fields, security, format, frequency and testing requirements with you.
Platforms and connection routes
Existing platform connections
The Engine supports connections across a wide range of systems. The route, fields and permissions are confirmed for each programme. Some platforms use a configured API or form connection; others use file transfer or another agreed route.
CRM and marketing automation
- Salesforce, Microsoft Dynamics 365, HubSpot and Agile CRM.
- Marketo, Eloqua and Pardot (including form and API routes).
- CRM and marketing automation connections use the relevant system fields, permissions and destination settings.
- Records can be delivered to a CRM or marketing platform after the programme’s checks.
Advertising platforms
- LinkedIn Lead Gen Forms, Facebook Lead Ads and Instagram lead forms; Google and YouTube lead forms.
- Amazon, X (Twitter), Pinterest and Snapchat provide further lead capture options. LinkedIn matched audiences and demand-side platforms support audience delivery.
Intent-data feeds
- Bring intent data from Bombora, 6sense, Demandbase or your own media partners into the Engine using the transfer route agreed for your programme.
Lead platforms
- Integrate and Convertr.
- Website and form capture: Formstack, Typeform, hosted landing pages and on-domain or third-party smart capture.
Webinar platforms
Event registrations and attendee records can enter through an agreed platform connection, webhook, API submission or file.
- ON24 and BrightTALK.
- Zoom, Microsoft Teams, GoToWebinar and BigMarker connect through a route confirmed at set-up.
- The Engine can receive records from other event platforms through configured routes.
Other platforms and connection routes
Other connections include SimplyMeet calendar bookings, Google Analytics reporting, Shopify and WooCommerce ecommerce records, PayPal, Stripe and MiPay payment activity, and BuyaPowa referrals. Enrichment sources support contact and account profiles. Email, SFTP and manual uploads are also available routes.
Tell us which system you need to connect
Tell us which system you use and what records need to move in or out. We will confirm the available route and what is needed to configure it.
Or request a free audit of leads from a recent programme.