“To pay for dupes or not to pay for dupes?” was a question never asked by The Bard. It does not seem to be asked by marketers either. Some will reject a duplicate record, while others are happy to pay full price two, three, even four times. Which is your approach and more importantly, why have you taken that route?

In this podcast Robin and Skip (mostly Robin) go into the logic and the fallacies of each approach. You will hear Robin ranting about duplicates, not because he is grumpy, but because there is a solution: LeadScale Engine.  

Join us, and let’s unravel the maths of deduplication together.