XBM™ Podcast – Session Two
Skip and Robin talk about the importance of data fluency above and beyond data literacy.
XBM™ Podcast – Session One
Skip and Robin talk about the evolution of the ABM and ABX marketing framework.
Publisher Webinar - How Gen5 Transforms Lead Generation
Discover how LeadScale’s Gen5 platform simplifies multi-tenant lead management.
DATA QUALITY | A DEFINITION
We have a definition of data quality at Leadscale. It is expressed as Q=CTV.
Gen5 – Purpose-Driven Reporting
Skip Robin and Frankie talk about reporting, and why "purpose-driven" reporting is the most important kind.
Gen5 – Control of Assets + Job Rules
Skip and Frankie talk about giving clients more control, and the ramifications of a loss of control on campaign management.
Gen5 – Auditing
Skip and Frankie talk about campaign audits, and how finance and auditing are often overlooked when identifying campaign management problems and solutions.
Gen5 – The Entity Directory
Skip and Frankie talk about the Gen5 entity directory, and how it can help grow and maintain the set of partners our clients work with.
Gen5 – The Importance of a Cohesive Configuration
Skip and Frankie talk about consolidating a tech stack and the benefits of having a cohesive end-to-end setup.
Gen5 – Mastering Change Management
Skip and Frankie talk about managing change, and why developing an effective system encourages great experimentation.
Gen5 – Budget Planning
Skip and Frankie talk about why Excel isn't always the best tool, and what superpowers Gen5 has to assist with budget planning.
Gen5 – Enabling Data
Skip and Frankie talk about target and suppression lists and the difficulties of managing their distribution.
Gen5 – Specs - Why Precision Matters
Skip and Frankie talk about the importance of having precise specifications when running lead generation campaigns.
Gen5 – Communication and Miscommunication
Skip and Frankie talk about the complexities of communication in campaign planning and how Gen 5 can help streamline collaboration.
Current State - The Challenges We Face
Skip and Frankie run through the key challenges that we see in the industry at the moment, and why it's important they are addressed.
Gen5 – Why Now
Skip, Robin and Frankie kick off a series of podcasts to introduce LeadScale Engine Gen5. In this first podcast, we answer the question “Why Now” and explore the importance of…
Finding Gold Dust
Uncover the best practices to identify and convert rare leads. Download our white paper and don't miss out on valuable opportunities.
Take Back Control
Not all campaigns are the same but should share one secret ingredient. Download our white paper to take control of your lead generation campaigns.
Why "more leads" is not the answer?
Download LeadScale's white paper and see how we can help you to outsmart your budget, not outspend it.
The death of a stalker
In February 2020, Google announced its plan to make third party cookies obsolete on Google Chrome.