“The market is shifting in North America towards what we call the three bad B’s – blind blended brokers,” says Robin Caller, Founder & CEO at LeadScale Group, Ltd. “Advertisers do not know which sources the brokers use to get the data. The brokers bury the sources deeper by blending the data before supplying to the advertiser. This approach means that the advertiser has no idea how much they actually paid for each record and which sources are delivering the gold dust. This lack of transparency means that the advertiser has no control over the success of their demand and lead generation programs,”  

To support this launch, LeadScale has made three key hires in America:  

• Matt Levine as Commercial President most recently VP West Coast, The Marketing Practice 
• Luke Schroer as VP New Business most recently Director of Sales, Digitalzone 
• Savannah Mudd as Account Director most recently Account Director, The Marketing Practice 

Matt Levine says, “LeadScale solves the lack of trust & transparency in B2B marketing. Most advertisers don’t know the true cost of their marketing programs, don’t have visibility into their demand sources, and don’t know the true impact those programs have on their bottom line. LeadScale consolidates all demand into a single view for maximum control and impact. Coupled with the support of a world class team of B2B professionals, underpinned by a best-in-class technology platform LeadScale delivers complete transparency, control, pipeline acceleration and results.”