XBM™ Podcast – Session Two
Skip and Robin talk about the importance of data fluency above and beyond data literacy.
XBM™ Podcast – Session One
Skip and Robin talk about the evolution of the ABM and ABX marketing framework.
Publisher Webinar – How Gen5 Transforms Lead Generation
Discover how LeadScale’s Gen5 platform simplifies multi-tenant lead management.
DATA QUALITY | A DEFINITION
We have a definition of data quality at Leadscale. It is expressed as Q=CTV.
Gen5 – Purpose-Driven Reporting
Skip Robin and Frankie talk about reporting, and why "purpose-driven" reporting is the most important...
Gen5 – Control of Assets + Job Rules
Skip and Frankie talk about giving clients more control, and the ramifications of a loss...
Gen5 – Auditing
Skip and Frankie talk about campaign audits, and how finance and auditing are often overlooked...
Gen5 – The Entity Directory
Skip and Frankie talk about the Gen5 entity directory, and how it can help grow...
Gen5 – The Importance of a Cohesive Configuration
Skip and Frankie talk about consolidating a tech stack and the benefits of having a...
Gen5 – Mastering Change Management
Skip and Frankie talk about managing change, and why developing an effective system encourages great...
Gen5 – Budget Planning
Skip and Frankie talk about why Excel isn't always the best tool, and what superpowers...
Gen5 – Enabling Data
Skip and Frankie talk about target and suppression lists and the difficulties of managing their...
Gen5 – Specs – Why Precision Matters
Skip and Frankie talk about the importance of having precise specifications when running lead generation...
Gen5 – Communication and Miscommunication
Skip and Frankie talk about the complexities of communication in campaign planning and how Gen...
Current State – The Challenges We Face
Skip and Frankie run through the key challenges that we see in the industry at...
Gen5 – Why Now
Skip, Robin and Frankie kick off a series of podcasts to introduce LeadScale Engine Gen5....
Why “more leads” is not the answer?
Download LeadScale's white paper and see how we can help you to outsmart your budget,...
Finding Gold Dust – Axris
Download LeadScale's white paper Take Back Control of your next campaign.
Finding Gold Dust
Download LeadScale's white paper and see how we can help you to outsmart your budget,...
Finding Gold Dust
Uncover the best practices to identify and convert rare leads. Download our white paper and...
Take Back Control
Download LeadScale's white paper and see how we can help you to outsmart your budget,...
Take Back Control
Not all campaigns are the same but should share one secret ingredient. Download our white...
Why “more leads” is not the answer?
Download LeadScale's white paper and see how we can help you to outsmart your budget,...
Why “more leads” is not the answer?
Download LeadScale's white paper and see how we can help you to outsmart your budget,...
The death of a stalker
In February 2020, Google announced its plan to make third party cookies obsolete on Google...