ROAS Calculator: Gross, Net, Break-Even and LTV-Adjusted
Calculate gross ROAS, net ROAS, break-even ROAS, and LTV-adjusted ROAS in seconds. Currency-agnostic. With the...
Demand Generation System Foundations
Demand Generation System Foundations: Quality, Data, Signals, and Governance Written by LeadScale A demand generation...
Demand Generation Concepts
Demand Generation Concepts: Definitions and First Principles Written by LeadScale This is the concept map...
Demand Generation Strategy
Demand Generation Strategy: ICP, Buying Groups, and Buyer Behaviour Written by LeadScale Demand generation begins...
Intent Data: Declared, Implied, and Inferred Signals
Intent data comes in three states: declared, implied, and inferred. How to weight buyer signals...
Measurement Plumbing and Identity: Joining Data Without Lying
Marketing attribution is only as honest as the identity join beneath it. How B2B identity...
Lead qualification: the human and signal layer in a validated demand engine
Lead qualification sits between validated leads and the SDR human pass. Four signal classes, a...
Marketing Operations: Governance and Operating Cadence for Demand Generation
Marketing operations done well is engine governance, not engine reporting. Read the weekly, monthly, quarterly...
Data Truth: CRM Hygiene and the Floor Under Lead Quality
B2B contact data decays 70.3% a year. See how data truth at the Smart Form,...
Lead Quality Definitions That Sales Will Trust, By Motion
Most lead-quality definitions fail because they ignore motion, the buying group, and the data layer....
Standardization in Demand Generation – Where Campaigns Quietly Break
Standardization in demand generation is the structured definition and enforcement of ICP criteria, buying committee...
Demand Generation
Defines the scope of demand generation, what remains constant over time, and what varies by...
What Is Demand Generation?
Demand generation builds awareness and interest across your target market over time. Learn what it...
Different types of demand generation publishers
Content syndication remains one of the most reliable ways to fill the top of the...
ROAS + LTV: Why B2B marketing needs both
In today’s competitive landscape, marketers are increasingly turning to integrated demand generation strategies to maximize...
The ROAS Formula: How to Calculate Return on Ad Spend
In today’s competitive landscape, marketers are increasingly turning to integrated demand generation strategies to maximize...
What is ROAS? A practitioner’s guide
ROAS is revenue divided by ad spend. A practitioner's guide: the four versions of ROAS...
Unlocking Outsized Returns with Integrated Demand Generation Strategies
In today’s competitive landscape, marketers are increasingly turning to integrated demand generation strategies to maximize...
10 Must-Have Features in a Demand Generation Platform
In today’s B2B marketing environment, demand generation is no longer just about filling the top...
XBM™ Podcast – Session Two
Skip and Robin talk about the importance of data fluency above and beyond data literacy.
XBM™ Podcast – Session Two
Skip and Robin talk about the importance of data fluency above and beyond data literacy.
XBM™ Podcast – Session Two
Skip and Robin talk about the importance of data fluency above and beyond data literacy.
XBM™ Podcast – Session One
Skip and Robin talk about the evolution of the ABM and ABX marketing framework.
XBM™ Podcast – Session One
Skip and Robin talk about the evolution of the ABM and ABX marketing framework.
XBM™ Podcast – Session One
Skip and Robin talk about the evolution of the ABM and ABX marketing framework.
Publisher Webinar – How Gen5 Transforms Lead Generation
Discover how LeadScale’s Gen5 platform simplifies multi-tenant lead management.
Publisher Webinar – How Gen5 Transforms Lead Generation
Discover how LeadScale’s Gen5 platform simplifies multi-tenant lead management.
DATA QUALITY | A DEFINITION
We have a definition of data quality at Leadscale. It is expressed as Q=CTV.
XBM
At present, there isn’t a widely recognized definition for “XBM” within marketing.
Gen5 – Purpose-Driven Reporting
Skip Robin and Frankie talk about reporting, and why "purpose-driven" reporting is the most important...
Gen5 – Purpose-Driven Reporting
Skip Robin and Frankie talk about reporting, and why "purpose-driven" reporting is the most important...
Gen5 – Purpose-Driven Reporting
Skip Robin and Frankie talk about reporting, and why "purpose-driven" reporting is the most important...
Gen5 – Control of Assets + Job Rules
Skip and Frankie talk about giving clients more control, and the ramifications of a loss...
Gen5 – Control of Assets + Job Rules
Skip and Frankie talk about giving clients more control, and the ramifications of a loss...
Gen5 – Control of Assets + Job Rules
Skip and Frankie talk about giving clients more control, and the ramifications of a loss...
Gen5 – Auditing
Skip and Frankie talk about campaign audits, and how finance and auditing are often overlooked...
Gen5 – Auditing
Skip and Frankie talk about campaign audits, and how finance and auditing are often overlooked...
Gen5 – Auditing
Skip and Frankie talk about campaign audits, and how finance and auditing are often overlooked...
Gen5 – The Entity Directory
Skip and Frankie talk about the Gen5 entity directory, and how it can help grow...
Gen5 – The Entity Directory
Skip and Frankie talk about the Gen5 entity directory, and how it can help grow...
Gen5 – The Entity Directory
Skip and Frankie talk about the Gen5 entity directory, and how it can help grow...
Gen5 – The Importance of a Cohesive Configuration
Skip and Frankie talk about consolidating a tech stack and the benefits of having a...
Gen5 – The Importance of a Cohesive Configuration
Skip and Frankie talk about consolidating a tech stack and the benefits of having a...
Gen5 – The Importance of a Cohesive Configuration
Skip and Frankie talk about consolidating a tech stack and the benefits of having a...
Gen5 – Mastering Change Management
Skip and Frankie talk about managing change, and why developing an effective system encourages great...
Gen5 – Mastering Change Management
Skip and Frankie talk about managing change, and why developing an effective system encourages great...
Gen5 – Mastering Change Management
Skip and Frankie talk about managing change, and why developing an effective system encourages great...
Gen5 – Budget Planning
Skip and Frankie talk about why Excel isn't always the best tool, and what superpowers...
Gen5 – Budget Planning
Skip and Frankie talk about why Excel isn't always the best tool, and what superpowers...
Gen5 – Budget Planning
Skip and Frankie talk about why Excel isn't always the best tool, and what superpowers...
Gen5 – Enabling Data
Skip and Frankie talk about target and suppression lists and the difficulties of managing their...
Gen5 – Enabling Data
Skip and Frankie talk about target and suppression lists and the difficulties of managing their...
Gen5 – Enabling Data
Skip and Frankie talk about target and suppression lists and the difficulties of managing their...
Gen5 – Specs – Why Precision Matters
Skip and Frankie talk about the importance of having precise specifications when running lead generation...
Gen5 – Specs – Why Precision Matters
Skip and Frankie talk about the importance of having precise specifications when running lead generation...
Gen5 – Specs – Why Precision Matters
Skip and Frankie talk about the importance of having precise specifications when running lead generation...
Gen5 – Communication and Miscommunication
Skip and Frankie talk about the complexities of communication in campaign planning and how Gen...
Gen5 – Communication and Miscommunication
Skip and Frankie talk about the complexities of communication in campaign planning and how Gen...
Gen5 – Communication and Miscommunication
Skip and Frankie talk about the complexities of communication in campaign planning and how Gen...
Gen5 – Current State – The Challenges We Face
Skip and Frankie run through the key challenges that we see in the industry at...
Gen5 – Current State – The Challenges We Face
Skip and Frankie run through the key challenges that we see in the industry at...
Current State – The Challenges We Face
Skip and Frankie run through the key challenges that we see in the industry at...
Gen5 – Why Now
Skip, Robin and Frankie kick off a series of podcasts to introduce LeadScale Engine Gen5....
Gen5 – Why Now
Skip, Robin and Frankie kick off a series of podcasts to introduce LeadScale Engine Gen5....
Gen5 – Why Now
Skip, Robin and Frankie kick off a series of podcasts to introduce LeadScale Engine Gen5....
Why “more leads” is not the answer?
Download LeadScale's white paper and see how we can help you to outsmart your budget,...
Related Posts Template
Explore the nuances of Demand Generation vs. Lead Generation in marketing. Learn their differences and...
How Our LinkedIn Dashboards Help You Share Your Success | LeadScale
I have talked in previous blogs about the importance of maintaining ‘control’ over your LinkedIn...
Transparency and Control in US Lead Generation
Robin chats with Matt Levine who recently joined LeadScale as the Commercial President for North...
Finding Gold Dust – Axris
Download LeadScale's white paper Take Back Control of your next campaign.
Finding Gold Dust
Download LeadScale's white paper and see how we can help you to outsmart your budget,...
Finding Gold Dust
Uncover the best practices to identify and convert rare leads. Download our white paper and...
Take Back Control
Download LeadScale's white paper and see how we can help you to outsmart your budget,...
Take Back Control
Not all campaigns are the same but should share one secret ingredient. Download our white...
Why “more leads” is not the answer?
Download LeadScale's white paper and see how we can help you to outsmart your budget,...
Maximizing ROI with LeadScale
Every moment in the customer journey is important but if you do not get accurate...
The death of a stalker
In February 2020, Google announced its plan to make third party cookies obsolete on Google...
Why “more leads” is not the answer?
Download LeadScale's white paper and see how we can help you to outsmart your budget,...
ROAS Benchmarks: How Does Your Business Compare? | LeadScale
Curious about industry averages for ROAS? This blog breaks down the key metrics and provides...
3 Ways to Improve Your ROAS Right Now | LeadScale
Want to improve your ROAS? Start with these 3 tips! Learn how to optimize your...
Leadscale Publisher Services Virtual Christmas Party
This virtual Christmas party is aimed at our respected network of LeadScale Publishers
The death of a stalker
In February 2020, Google announced its plan to make third party cookies obsolete on Google...
Intent Data: Maximise your B2B Lead Gen
Intent data is a powerful way to identify potential customers. Click to find out how...
How LeadScale’s Partnership with LinkedIn Improves your Lead Generation Campaigns
Discover how our partnership with LinkedIn can help you identify the right leads and take...
In Times of Recession Know Your Best Next Action
Recessions can be devastating - especially for businesses. How can you plan ahead? Read our...
Improve sales with better data capture
Saving money in business is essential. Find out how you can optimize your marketing budget...
Moments That Matter | Women’s Euro 2022
At LeadScale, we pride ourselves on championing moments that matter. This blog post looks at...
Support for Approved Publisher – Publisher Update
In this 30 minute event we are going to explain more about how the firm...
Introducing Leadscale
Come and hear how Leadscale get more gold dust into sales funnels for clients such...
Support for New Publisher Applicant
LEADSCALE cannot exist without you. We are eager and happy to guide you as much...