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Category: Author

The Ultimate Guide to Target Personas for Marketers | LeadScale
Published on Feb 1, 2023by Maria Sperle
Learn how to improve your marketing efforts with a target persona! Click the link to...
Halfords spanked: The importance of consent in data protection | LeadScale
Published on Jan 31, 2023by Maria Sperle
Don't do like Halfords. Get consent for data protection with ease. Learn why it matters...
ROAS vs. ROI: How to Use Both to Optimize Your Marketing Strategy | LeadScale
Published on Jan 18, 2023by Maria Sperle
Which metric should you use? Gain a deeper understanding of these two important metrics and...
How to Get the Most Out of Your Ad Spend: 5 Best Practices | LeadScale
Published on Jan 11, 2023by Maria Sperle
Unleash the full potential of your ad spend! Learn the 5 best practices to boost...
ROAS Benchmarks: How Does Your Business Compare? | LeadScale
Published on Jan 4, 2023by Maria Sperle
Curious about industry averages for ROAS? This blog breaks down the key metrics and provides...
How does LeadScale’s data orchestration technology work? 
Published on Jan 4, 2023by Maria Sperle
Duplicated data, inaccurate data, garbage data? Find out how LeadScale operates an interesting data orchestration...
In times of recession, invest in content syndication | LeadScale
Published on Dec 26, 2022by Maria Sperle
The recession is here. If you want to thrive, use content syndication for lead generation....
3 Ways to Improve Your ROAS Right Now | LeadScale
Published on Dec 26, 2022by Maria Sperle
Want to improve your ROAS? Start with these 3 tips! Learn how to optimize your...
How does LeadScale set global industry standards? 
Published on Dec 22, 2022by Maria Sperle
Industry standards are important. This blog will explain how LeadScale sets a high industry standard...
Why choose LeadScale for your next B2B lead gen campaign?
Published on Dec 16, 2022by Maria Sperle
Generating leads is vital to growing your business. Read our blog to see how LeadScale...
Why is data consent essential in lead generation? | LeadScale 
Published on Dec 14, 2022by Maria Sperle
Give prospects a genuine choice over how you use their personal data. Read our latest...
Level up your content syndication with LeadScale
Published on Dec 9, 2022by Maria Sperle
In this blog piece we will share LeadScale services best practices for executing high impact...
What is Content Syndication? | LeadScale
Published on Dec 9, 2022by Maria Sperle
Welcome to our seven-part blog series. This blog discusses the meaning of Content Syndication and...
What is the importance of transparency in lead generation? | LeadScale
Published on Dec 5, 2022by Maria Sperle
We deliver greater consumer trust and brand control through a principled commitment to the highest...
How to Start with ROAS: Improve Your Return on Ad Spend | LeadScale
Published on Dec 1, 2022by Maria Sperle
Looking to boost your Return on Ad Spend? Start with this guide! Learn the basics...
In times of recession don’t cut your Marketing budget | LeadScale
Published on Nov 30, 2022by Maria Sperle
With the recession coming, your financial director will try to cut your marketing budget. We...
How to calculate ROAS in Lead Generation? | LeadScale
Published on Nov 25, 2022by Maria Sperle
Optimize your lead conversions and save your marketing budget. Learn how LeadScale delivers high-quality leads...
Why is Quality Crucial in Lead Generation? | LeadScale
Published on Nov 22, 2022by Maria Sperle
Regardless of the service, product, or industry you work in, delivering high-quality results should be...
In times of recession: dedupe (and predupe) your database | LeadScale
Published on Nov 17, 2022by Maria Sperle
A recession is coming. It is time to prepare. One solution is deduping and preduping...
5 Common Lead Generation Mistakes | LeadScale
Published on Nov 15, 2022by Maria Sperle
Lead generation is key to grow your business. But there are mistakes you need to...
First-party data: The importance of putting the user first | LeadScale
Published on Nov 14, 2022by Maria Sperle
Every business should care about first-party data. Understand how LeadScale takes data safety seriously with...
ICP: What is an Ideal Customer Profile? | LeadScale
Published on Nov 10, 2022by Maria Sperle
If you're in business, you've likely heard the term Ideal Customer Profile (ICP) flung around....
The real value of data orchestration | LeadScale
Published on Nov 9, 2022by Maria Sperle
Data orchestration shouldn't just be about transferring data. Data orchestration should be about processing your...
What is intent data, and why is it important? 
Published on Oct 28, 2022by Maria Sperle
This article discusses the term "intent data" and why it's important to marketers. It will...
Intent Data: Maximise your B2B Lead Gen
Published on Oct 13, 2022by leadscale_dev
Intent data is a powerful way to identify potential customers. Click to find out how...
How LeadScale’s Partnership with LinkedIn Improves your Lead Generation Campaigns
Published on Sep 23, 2022by leadscale_dev
Discover how our partnership with LinkedIn can help you identify the right leads and take...
In Times of Recession Know Your Best Next Action
Published on Aug 17, 2022by leadscale_dev
Recessions can be devastating - especially for businesses. How can you plan ahead? Read our...
Improve sales with better data capture
Published on Aug 10, 2022by leadscale_dev
Saving money in business is essential. Find out how you can optimize your marketing budget...
Moments That Matter | Women’s Euro 2022
Published on Aug 4, 2022by leadscale_dev
At LeadScale, we pride ourselves on championing moments that matter. This blog post looks at...
MOMENTS THAT MATTER | LeadScale
Published on Mar 28, 2022by Robin Caller
This is the first blog post on the Leadscale blog section of Leadscale.com.

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© 2022 LEADSCALE Ltd. All rights reserved. Registered in England and Wales (04170578)

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Publishers

Contact Us

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Code of Conduct

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Unit 1, 6 Owen Street London
EC1V 7JX

+44 (0)203 963 0000

UKAS-ISOQAR-Mark-cl-27

Certificate Number 18666

© 2022 LEADSCALE Ltd. All rights reserved. Registered in England and Wales (04170578)

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DE
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